Back links in the Age of Social media. 5-8 years ago when the web was more static, people had web sites, geocities, etc. Peoples online web presence was Web site with index able content and back links could be a source of Votes. Now day?s people when choosing to share a links use Social media and to a large part social media in closed channel ?privacy setting?. People rarely ?unless doing blogging, SEO, backlinks? create site and place their favorite links on the site. Google use of back links out side of close social media wall robs a lot of newer site that receive a ton of links, shares, mentions etc for site that just have a few years, and some backlinks ?most artificially created?. I have a site, barely any backlinks at first, but a strong Facebook presence. One page alone was shared 2,200 times, and stumbled a few time, but nothing on Google ?Page 4?. Plus I have over 20k Facebook share ?all real, no fakes?, and thousand of likes. Also I receive more traffic then the site at number one ?my keyword isn?t big? I got fed up, and purchased back link for $9.99 for 1,000 and got to the 2nd page of Google is about 1 week LOL. It honestly doesn?t seem fair, to play fair anymore. There are other Black Hat types of ways to increase my rank, and I?m honestly considering doing so, but should I really have to. The problem isn?t Back links, SEO, its Google and its old way of ranking based in the past. Why does an older site fit you search term, when subjects change. Who is authority? My big Question, who only 10 results. Why not categorized results in columns ?New, Authority, Best Match, etc?. It?s all a game, and SEO, back linking, PR is part of it. In the future the only way to rank will be to put cash in Google?s pocket LOL Just wanted to rant. Thanks guys for all your info, I?m putting on my Black Hat.