Average display advertising conversion rate on Google

Discussion in 'BlackHat Lounge' started by gcgipson, Jun 6, 2015.

  1. gcgipson

    gcgipson Jr. VIP Jr. VIP

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    I seem to be getting a lot of conflicting information about what a typical conversion rate is for display advertising on Google. Is it averaging 10%, 1%, .5% or .01%. I know this will vary due to a ton of factors, but what is a realistic range for a CPM conversion rate with Google? Thanks.