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Authority vs. EMD (Exact Match Domain) site which one is better for ranking?

Discussion in 'Black Hat SEO' started by sweetiepee, Oct 6, 2015.

  1. sweetiepee

    sweetiepee Junior Member

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    Hi Everyone,

    I hope all is well with you. I wanted to ask a question, and that is should I be focusing more on building rankings for authority sites or just continue with Exact Match Domains. The reason why I ask is because I have been building Exact Match Domain sites for a while now, and it is getting to the point where it is becoming much harder to manage them all.


    I would just move over to just building authorities sites instead because it is less maintenance, and I can try to rank for multiple keywords, but that is thing. Is an Authority site harder to rank than an EMD? I can rank an EMD within a just a few days. However, I am thinking it will be harder to rank authority site this way because the keywords are not in the main domains name. All constructive feedback is welcome. Thanks :D.
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    I am not the best person to advise but I don't think EMD has a massive advantage now does it? I think you should try with authority site, or at least branch out a little and try ranking for some additional keywords on sub-pages of one of your existing sites? To test the water....
     
  3. sweetiepee

    sweetiepee Junior Member

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    Thank you for your reply. I will take your advice into consideration :D.
     
  4. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    For ranking initially (the start) a hgiher authority domain will beat an EMD. But an EMD site has a BIG marketing advantage to the consumers down the road if the name of the EMD is good. For instance domain xyz.com may have more PA/DA and rank easier for selling gym bags, but gymbags.com would be a much better name for consumers looking to buy a new gym bag, and would help you build a BRAND later on easier. It just depends on the phrase, and if building a brand matters.

    Also you can always buy the EMD and the authority domain and 301 the authority domain to the EMD for the best of both worlds.
     
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  5. sweetiepee

    sweetiepee Junior Member

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    Thank You ThopHayt! I considered 301 redirecting authority domain to the EMD but the thing is will I have to keep bouncing back and forward between EMD's? Say for instance I started a weightloss authority site(301 site), and I had a EMD that was related to the 301 site called XYZ.com, and later I decided to make another EMD called ABC.com, will I have to keep switching back and fourth between the two? As far as my knowledge goes I can only 301 redirect to just one EMD at time, or am I missing something here? Does the link juice stick with the EMD even when the authority site(link profile site) is not link to it?
     
  6. K.H.R

    K.H.R Jr. VIP Jr. VIP

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    Authority site... always build authority site for better results...

    EMD is really bad idea now a days.
     
  7. sweetiepee

    sweetiepee Junior Member

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    Thank you for you feedback K.H.R.:).
     
  8. xjapan

    xjapan Power Member

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    build brand domain, don't rely on emd
     
  9. sweetiepee

    sweetiepee Junior Member

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    Thank you xjapan!:)
     
  10. sobyschwartz

    sobyschwartz Regular Member

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    A bit off topic �� you rank within days, how high? If you rank in top how ��
     
  11. sweetiepee

    sweetiepee Junior Member

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    Hi sobysyscchwartz!

    Thank you for your wonderful question. My rankings ultimately depend on keywords used and the quality of my competition. How high? It depends of course, right now I am in a heavy testing stage of a new strategy I am using, its no point in sharing it now because I still testing and tweaking it out, and results are little bit screwed, I have jumped from no rankings to being page 10 within a day I believe, and I have jumped from page 10 to page 2 within a few more days. I made a mistake though that caused me to lose some ranking but it was not a major one, and right now I building it back up. I hope to be on first page withing a couple of days from now :D.
     
  12. fc-dh

    fc-dh Elite Member

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    LOL i love how people just talk nonsense when it comes to SEO, isn't it content is king mantra then it is backlinks are king mantra or the EMD is crap mantra, were do you people get your info, sure EMD's don't have the power as in the old days but there still good for small niche sites, there even better when they do rank, as they are more noticeable in the SEPRS.

    I love building small sites for longtail keywords using EMD's even if it is just for the CTR, i am willing to bet that everyone here never did a real test on SEO in their lives and they just spit their misinformation they gather at Google mouthpieces like MOZ and searchengineland, OP if you wanna do small sites (liker 10/15 articles for one keyword) you can and for me EMD's are great as they have a better CTR when they rank, one thing is true they don't have the power as they use to have, but i feel they are still great
     
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  13. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP

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    Authority all the way. The only thing you can get from an EMD is a head start. However, slow and steady wins the race long term. EMD is what you use if you want to rank as fast as possible with C&B before your domain disappears from the face of search engines.
     
  14. sweetiepee

    sweetiepee Junior Member

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    Thank you for your feedback accelerator_dd
     
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  15. sweetiepee

    sweetiepee Junior Member

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    Thank you for your feedback fc-dh :). I have a question for you do you have alot of EMD's sites? If so how are you managing them all(shared hosting, etc).
     
  16. bkswv

    bkswv Newbie

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    Great discussion. Thanks for the insights.
     
  17. Tosmekop

    Tosmekop Supreme Member

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    EMD domains are fine, but it locks you into 1 product to push. Get creative and build a brand or use a themed domain style, like costumecreations.com or halloweencentral.com, as opposed to skeletoncostumesformen.com

    This way, you can market more products.
     
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  18. Tosmekop

    Tosmekop Supreme Member

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    Note that all those sites could work, but in different ways. Moral of the story is get creative. DA and PA have no direct impact on how serps rank your site. Those are NOT Google / Microsoft / Yahoo numbers. Do they have some meaning? Sure. But they are not official numbers.
     
  19. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    An EMD can be good for branding your site for one product or a subset of a niche and to target long tail terms but could be limiting in the long run. If you are going for rankings than I don't think that EMDs have a huge impact these days.

    The benefit from an authority domain will likely outweigh that of an EMD, especially in the short term, and it will allow you to brand out beyond the smaller subset of a niche.

    There are benefits of both so really it is another case of different horses for different courses. Figure out which way you want to go and choose the domain depending on your purpose.
     
  20. sweetiepee

    sweetiepee Junior Member

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    Thank you for your feedback Tosmekop. I do agree with you that EMD do lock you into just 1 product that is why I became interested in building authority sites.:)