This has got me a bit confused. I read something that told me that Google will discount those pages/posts of yours that are similar. As an example,if I have site about payday loans,how do I a continue to add value without regurgitating the same content in a similar way? For example,I would have posts on 'how to apply for a payday loan', 'top 10 things you didn't know about payday loans', 'how to avoid the payday loan trap',etc,etc. The post would have similar content to all the others but centered around the key phrase. The site in question(and no,it's not payday loans) has almost 240 pages/posts but I'm struggling to come up with new post ideas that stay on message but add something new and of value in G's eyes. Or am I getting this wrong and G won't give a crap about my content as long as it is new content and original?