1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Authority review site advice

Discussion in 'White Hat SEO' started by jing0, Nov 15, 2012.

  1. jing0

    jing0 Junior Member

    Joined:
    Apr 15, 2012
    Messages:
    100
    Likes Received:
    12
    Hey guys,

    I'm looking to start a review site of the equipment used in a hobby of mine (none exist at the moment). I want it to be an authority site eventually which I know is going to be hard work but I'm in it for the long run! The plan is to review products then have an Amazon affiliate link where users can then buy the desired product.

    I had a few questions about getting started. Firstly, in terms of a CMS, I was thinking I'll start off with a Wordpress review theme. I know this has limitations, but paying for a professional web design service, or trying to get stuck into Joomla or Drupal seems a bit much at this point in time. I can always migrate to a better CMS if/when the time comes - right?

    Secondly, with regards to the content, would you recommend having a database of reviews built up, say for like 30 products, and then launch the site? Or is it better to launch the site and add products and reviews as I go along so that site is being indexed constantly?

    Thirdly, should I immediately start my offsite SEO as soon as the site is launched? Or wait till I have a decent database of reviews built up, then start the SEO in earnest?

    Any help is much appreciated! General review site advice is also very welcome too :)

    Thanks
     
  2. Jacob Sterbenk

    Jacob Sterbenk Junior Member

    Joined:
    Sep 3, 2012
    Messages:
    144
    Likes Received:
    37
    Home Page:
    Well, some marketers may not agree here, but I would do the following:

    1.) Wordpress is ok. As long as your website isn't ugly, you should be fine.
    2.) It's good if your website is regularly updated with new content and it's also good if you can start a site with some articles already on. I would start with 10 articles (all in different categories) and then build the site from there.
    3.) You should start linking slowly - you can start right away, I usually start 14 days after the site is launched.

    For better SEO, don't forget to add more content on the website (not just reviews).
     
    • Thanks Thanks x 1
  3. Duffers5000

    Duffers5000 Elite Member

    Joined:
    Apr 1, 2012
    Messages:
    2,467
    Likes Received:
    7,615
    First off there is nothing wrong with wordpress. I now have 5 Authority sites built with WP. Choose a good looking theme and choose a good seo package from the start. I use Yoast as my on page seo plug in, but in the past have used all in one seo and that was fine too. The point of getting your on page seo right from day one is it can be hard to go back and switch over to a new plugin, particuarly if you have thousands of pages indexed, so research your on site seo and follow a plan from the start.

    A property Authority site should have a link menu across the top of the page with lots of drop down options. so for example if your niche is "snowboarding" You would set main pages: for example: Places to Board---Buying Equipment---Selling Equipment---History---Training---Tips---Worldwide---Videos.

    Take one of these Prime Menus and create child menus off it: Example: Buying Equipment---Product reviews--New--Used---Boards--Suits---Goggles etc....As you can see an Authority site should be able to grow in lots of directions but keep it organised from the start.

    I would put the site up and start loading articles up straight away...Off page SEO.. There are lots of different ways to do it but if you are serious about this being an actual authority site and not just 30 pages before you lose interest, then there is no need to spam it. I would concentrate on getting the site up and adding content, then I would get my Twitter and Facebook pages integrated and if its specific to your niche then get a youtube channel up. If you do decide to start link building then give it a few weeks and then try to drip feed your links from varying sources but aiming for high pr low obl contextual links as the real movers.
     
    • Thanks Thanks x 3
  4. jing0

    jing0 Junior Member

    Joined:
    Apr 15, 2012
    Messages:
    100
    Likes Received:
    12
    Awesome replies - thanks a lot guys! Going to get a theme sorted (thinking Daily WP's ReviewEngine) and start writing this weekend =)
     
  5. Lavish

    Lavish Newbie

    Joined:
    Feb 2, 2010
    Messages:
    16
    Likes Received:
    1
    A good place to find a good theme is themeforest. They got some nice review themes.