Hey guys! So I have something really exciting for you all. I am going to be building an authority site in a very competitive niche, completely from scratch. The kicker? As opposed to other journey threads, I'm going to be completely transparent. You're going to see the site design, philosophy, how I bring traffic to it, how I market it, how I monetize it and a whole lot more. So here is my journey thread in which you guys can follow me build, launch, promote and monetize this website, step-by-step. This is mostly an experiment, so you might see me fail and falter but hopefully you will see me succeed and learn a few new things as well as get some inspiration. I will be vlogging this journey as well so you can physically see everything behind the scenes. This is part 1 of this video series and journey. In this video I talk about the website GuitarWhammy.com and why I chose the niche, how I plan to drive traffic to it and more importantly, how I plan to monetize this website after growing it into a respectable and well-known authority website in the Guitar niche. This site will be the "BuzzFeed" for guitars and guitar players. A good chunk will be entertainment and meme articles with some reviews and informative articles making up the rest. The website will be monetized with Amazon Associates in which I will link out to products I am comparing and reviewing. I will also be building a list in which I will try to make money on the backend with a list of intermediate guitar players and send them offers for courses, software, jam tracks, etc. The demographic is all laid out as well, I will be going into that in a future video, but I will be mostly targeting aged 18-35 males. The site will have a masculine tone/culture and will be sexed up a bit. Watch the video for much more detail as well as a look at a rough design I have in mind! Thanks BHW!