1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Authority Brand Links, Now What?

Discussion in 'White Hat SEO' started by The Curator, Aug 9, 2016.

  1. The Curator

    The Curator Jr. VIP Jr. VIP

    Joined:
    Dec 27, 2013
    Messages:
    995
    Likes Received:
    385
    Hello BHWers - I wanted to get a consensus on here about paid Authority Links like Huff Po etc. I read on here that although those brands' sites have major authority, the inner pages where your editorial/article is at, has little to no authority which blunts the effect of having these huge links. If that's correct, what do you guys do to build that page's authority?

    Does anyone build links to their major articles to boost its authority i.e. Guest Posts etc.?

    I appreciate any replies or advice on boosting the page's authority!
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 17, 2013
    Messages:
    906
    Likes Received:
    521
    Occupation:
    Professional SEO
    Location:
    Seattle, Wa
    The theory is that global site links are best, followed by home page links, and in last place are the buried single page links (the fewer clicks from home they are the better). I don't think that debate matters. A link is a link... page rank still matters.
     
  3. JamaicanMoose

    JamaicanMoose Jr. VIP Jr. VIP

    Joined:
    Dec 10, 2015
    Messages:
    771
    Likes Received:
    372
    Whenever I obtain a guest post on a major editorial site, I don't typically see a major SERP boost. However, I do see an increased amount of traffic and social page likes.

    But to answer your question, I do build links to the guest post, but only after a few weeks of it being live. Afterwards, I do see a nice SERP boost.
     
    • Thanks Thanks x 1
  4. turdface

    turdface Supreme Member

    Joined:
    Sep 3, 2010
    Messages:
    1,371
    Likes Received:
    181
    By global links do you mean like footer or sidebar?

    What are people doing to get Huffington Post links?
     
  5. Divination

    Divination Power Member

    Joined:
    Jul 3, 2012
    Messages:
    579
    Likes Received:
    116
    paying $85 to $1500 per do follow link...