Hello BHWers - I wanted to get a consensus on here about paid Authority Links like Huff Po etc. I read on here that although those brands' sites have major authority, the inner pages where your editorial/article is at, has little to no authority which blunts the effect of having these huge links. If that's correct, what do you guys do to build that page's authority? Does anyone build links to their major articles to boost its authority i.e. Guest Posts etc.? I appreciate any replies or advice on boosting the page's authority!