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Audience Overlap Killing Performance
- Thread starter Darkspire
- Start date
Ali Khatri
Registered Member
- Jun 4, 2026
- 90
- 1
You're bidding against yourself. Split FB and IG into separate campaigns and exclude each audience from the other one.
Ruthvux agency
Registered Member
- Feb 1, 2025
- 75
- 4
I’d separate prospecting and retargeting audiences, exclude recent converters, and test FB vs. IG placements separately. Meta’s algorithm can overlap delivery, so check breakdowns and CPA before splitting budgets too much.