ASO questions

Hello guys, I'm currently developing hyper casual game and plan to release it in a following few months due to thing that I'm working alone and finishing up college. It's going to be a simple endless runner with admob and maybe some IAP, ad rewards, etc.

I've been reading a lot on the internet about ASO and I've found a lot of same stuff regarding this topic (pitcure, screenshots, gameplay video, keywords).

My question would be could you point me to the more in depth topics (here on anywhere on the internet) about keyword ASO as I think that would be the key for the game to be seen? (I may be wrong). What about facebook/instagram ads with limited budget? Any topics/guides/guidelines you could recommend for that? (my budget would be somewhere in between 300€-500€)

Also what do you think from your point of view does tha app/game really needs to stand out from many similar hyper casual games or the key for downloads/ad revenue/popularity is having a decent marketing strategy?

I'm really interested in any kind of opinion/tip about promoting your new app/game because I am pretty new to this side of the story.
My ultimate goal would be to make/reskin a few casual games and have a steady income from maintaining them. Or maybe flipping them after a few months and move to another, bigger projects.

It's a mess, I know, but I'm trying to give you the bigger picture

You can try buying installs on FB or Google Ads and see if it gives you enough profit. Should be ok with your budget.

totkrot said:

You can try buying installs on FB or Google Ads and see if it gives you enough profit. Should be ok with your budget.

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Thanks for the advice.

Do you encourage any other kind of promotion, like via influencers or similar methods?

cisra333 said:

Thanks for the advice.

Do you encourage any other kind of promotion, like via influencers or similar methods?

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if it's a games like the type Voodoo's publishing , yes you need drive traffic from google ads/facebook ads !

Even if you do the keyword optimization all right and the promo graphics designed well - your app wont be seen if you dont drive any traffic
You could boost the keyword rankings by keyword installs & reviews.
If your app is ranked in top by keywords - you'd gain the free organic installs from the search results (though each Country has its own rankings)
Or you could drive the high quality installs from Facebook or Google Ads, but you'd need to have skills to do so and 500 EUR is not the suitable budget to start advertising your app on Facebook Ads

cisra333 said:

Do you encourage any other kind of promotion, like via influencers or similar methods?

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Influencers - I have no statistics on the effectiveness so can't say for sure.

App Promotion said:

Or you could drive the high quality installs from Facebook or Google Ads, but you'd need to have skills to do so and 500 EUR is not the suitable budget to start advertising your app on Facebook Ads

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500 EUR is enough to understand if this app can be monetised. Then you'll be investing more money already knowing the effectiveness.
Google Ads has a compaign type - UAC - with the help of which it's easy to make a Ads compaign and get installs.

totkrot said:

500 EUR is enough to understand if this app can be monetised. Then you'll be investing more money already knowing the effectiveness.
Google Ads has a compaign type - UAC - with the help of which it's easy to make a Ads compaign and get installs.

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Its enough for Google Ads, but not for Facebook, which needs more budgets and time to self-optimize your Cost per Install / Cost per Click on appropriate level

For advertising on the social media platform, I think remarketing is also an excellent option as it's effective compare to normal ads by selecting right audience.