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[Ask] Ranking YouTube Videos in SERPs

Discussion in 'White Hat SEO' started by Jacquita, Mar 11, 2011.

  1. Jacquita

    Jacquita Junior Member

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    I have started making slideshow videos for local businesses. The first one I did was for a sushi restaurant. I uploaded the video and am at number one for "town sushi" at YouTube, but in Google the youtube video results are buried on page 6. Is it possible to get these results up to the first page by building backlinks, social bookmarks, etc to my video?
     
  2. englandrm

    englandrm Senior Member

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    I've only entered markets for youtube videos when they were showing up on the first page.

    I'd assume you can do it.

    Just optimize the videos and do some links on the youtube page.

    One thing you might need to do, is seo a few videos. If there's 3-4 videos, highly relevant to the search, I think G would more likely show them.

    Hope that helps, and would love to hear your results.
     
  3. thetvnun

    thetvnun Power Member

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    although ostensibly the name of the company is "town sushi", in the context of google i would consider "town" to be a "negative" keyword; unless your inferring it to represent "your city" sushi. town is ambiguous. i would make a second video titled "sushi in xyxcity" or whatever google keyword tool suggests. digg/thumbs up/views on fiverr for $15.00 - but if it is a major city like los angeles (also a negative keyword - tis true) i would use the name of the neighborhood.
     
  4. Jacquita

    Jacquita Junior Member

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    I should have made it a bit clearer- I used the name of the restaurant followed by "My City Sushi" in the title and description. Like I said, the video was uploaded just a few hours ago and it is already at number one on youtube for the "My city Sushi" and shows up on the google results for youtube video, but the results for youtube is on page 6. I need to make it show up on the first page.

    Is there any way to move the youtube results up in the serps or am I stuck on page 6?

    As far as only doing markets that youtube videos show up on the first page, I am having a hard time finding any niches in my locality that would fall into this category.

    If I wanted to do "Baltimore Plumber" as an example, and no videos appear on the page 1 results, how do I make this happen?
     
  5. thetvnun

    thetvnun Power Member

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    then your doing great, really, i've never heard of it hitting google that fast. i have done what your talking about for "baltimore publisher" a few times. in my experience if there is "nothing" there, then you will take the spot in two weeks. for your sushi vid i would use viewet since its free and you'll be "up" in a week -imo.

    but to make it last i would still drop it in google news/digg/stumble and put it in squidool lenses. youtube likes new stuff.

    im trying to compete with some guys on youtube now that have had google video serp1 and youtube serp1 since 2008. really much easier to get a video to serp when there is nothing already there.
     
  6. MagicMike

    MagicMike Power Member

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    Absolutely you can move it up in the SERPS! No doubt about it. I'm using youtube to get organic rankings quite a bit... its one of the things I'm focusing on right now.

    Ideally you should have your keyword first in the title... not the name of the business. You should also have a LONG description that is keyworded like crazy... right now there really isn't anything like too much keyword density on youtube, so you can get away with MUCH more than we are used to on Google.

    Also, make sure you make use of your tags. For longer keywords make sure you use "quotes" around them to keep the longtail keyword together, otherwise they show up as individual word tags.

    Make use of the closed caption... make sure you upload a txt file that is well optimized for your keywords (make sure it is close to what you're saying in the video, but sprinkle in your main keywords liberally as well).

    And then, as you say, get some good backlinks to your video. Also, make sure you go in and geo-tag your video to the city that the business is in.

    You should be moving up within a couple of weeks pretty quickly! You should do a video for each specific keyword you want to rank for... just make sure the video is slightly longer or shorter by extending the last frame.

    I'm having great success with this... hope this helps!
     
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  7. wcp31

    wcp31 Junior Member

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    Local Search results from Google Places/Google Maps (7 box) will be on the first page of many of these type of searches. And there will be no way to change that. So you will need to look at the off page, and on page factors for the other results appearing on page one and work away at over taking them if you are already #1 in YouTube. But for many tougher kw in YouTube you will also need views, comments, and favorites to rank #1 as well. I am still trying to figure out the formula about all this as well. But KW with search volume are a lot harder to rank videos on page one than before. This is why traffic geyser doesn't work like it used to. Google caught on to this.
     
  8. MagicMike

    MagicMike Power Member

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    There are really two different ranking types involved with youtube. Internal ranking within YT and external ranking in Google.

    Within YT things like views, likes, channel views, etc. are more heavily weighted. In Google rankings things like video title, keyword density, closed caption upload (so they know what is being said in the video), and link building is more important.

    YT was one of the winners (so it appears) in the latest algo update and ranking has actually become a bit easier. It's surprising how well you can rank a video on page one of Google for pretty competitive search terms.
     
  9. crosscheck

    crosscheck Regular Member

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    Occupation:
    The Boss
    Location:
    West Coast EH
    I have been successful with this set up
    Title : mytown + name of biz + sushi - sushi+mytown+province/state
    Description: 1st line exact same as title^^^^^^
    next line: full url to sushi website
    Then a full on keyword rich description. Jam some long tails in there.
    Make use of tags.
    Geo Ip it.
    comments likes/dislikes/views (about 1k views)
    Bookmark the shiz out of it
    link back to it from FaceB00k