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[ASK + PROFIT] Local cheap one day seminars for upsell - how would you do?

Discussion in 'Offline Marketing' started by drnobrain, Nov 28, 2010.

  1. drnobrain

    drnobrain Registered Member

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    Hi all!

    Some questions after story, and how can you profit? Do the same!

    To cut this long story short, I'm an ex back "guru" :) and my friend is a seduction "guru" :) . His idea was to get people in small towns to attend to
    our relatively cheap 6-7 hour seminar where we could talk about specific
    question we have tested and our targeted market are most excited about.

    Oldschool trick ,you know, you can find this kinda method here: make a cheap/free seminar, and make an upsell to a real deal one.

    Little twist: Our "real deal" would be not an other "no stones unturned" seminar, but get them on our list, selling them as many products as we have (and relevant) plus getting them on personal coaching. (So finally 2 levels: 1.)get the product, 2. more expensive: get the coaching)

    Now the "hard" part. We have all the content. How the heck to market this to be effective?

    We were thinking about this: a color ad in a local "ad newspaper"... a bit expensive, so we dont know if it worth it...

    Fliers, the same deal.

    Getting bikini babes handing out fliers in front of local colleges/universities? :)

    The where and how to market to this specific market would be the greatest deal, for now, starting out.

    I'd appreciate any help, and I think anyone here, who had his/her brain engine started and spitting out ideas because of this idea. :)

    So, what would you do? I'd even appreciate if you just copy a link of a bhw thread which you could find useful for this.

    Thanks in advance,

    Doc
     
  2. drnobrain

    drnobrain Registered Member

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    Seriously. Someone with proper knowledge or a bright idea.

    Help us, and we gonna post here what worked.
     
  3. principe

    principe Registered Member

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    you could try free classified ads online, and just see how many people answer back that they are interested
     
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  4. drnobrain

    drnobrain Registered Member

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    Not a bad idea...

    but in our freakin country, this type of advertising doesn't attract to many visitors. But, as I mentioned, maybe we should give it a try, and thanks.

    Anyone, anything else?
     
  5. rockyonfire

    rockyonfire Regular Member

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    Try Facebook Events
     
  6. beezee

    beezee Junior Member

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    Honestly, for a seminar, you ought to look at your own niche for ideas. How are others doing it?

    BH may not be your main tool, even if it can help here and there. Your dealing with local, and a live event. You want trust and geo-targeting.

    I work with a few "gurus" in your niche who are doing pretty well, and both of them rely 90 percent on connections and word of mouth. Your online equivalent would be forums.

    Seduction is an intense niche, and unless your marketing to people who are new to it, they are discerning and skeptical. These people live their lives by this stuff, so being anonymous or being new will not work unless you're properly introduced.

    I would do some BH to get some "reviews" ranked, retweeted, maybe posted on fan pages, but keep your actual brand and image grey at its darkest. If you are seen even a bit as a spammer you're done.

    Again, look at the success stories in your niche, what did they do and how can you reach out to them? These guys put on conferences all the time, you need to contribute to some of them and build your rep.
     
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  7. robotrock

    robotrock Newbie

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    If you're going off line I think going guerrilla style into the trenches and leading by example (ie rocking speed dating, single meet-ups, and anywhere else your target market congregates) would give you word-of-mouth appeal.

    Make some success stories out of this and try to set up interviews with local pundits once you have a base of evangelists from your guerrilla efforts.

    Use copy structure in your 'elevator' deliveries to psych people up, with appropriate follow up you can build on a base of sound results.

    I don't think people are adverse to help in this area, most likely crave it, and if you can calculate the best pain reliever to make your offering a no brainer then you can make your offline marketing as fun as getting your alcoholic/tv addicted ex (lol, personal experience from the school of hard knocks) back.

    I imagine you have the inner and outer game in each person to scan for points of pain relief. Ex's are pain, getting Ex's back is even more painful for most because they're in helpless mode (thx D'Angelo lol).

    In the one day seminar if you have enough recruits/evangelists in the room your best window for a closing will always come after a break (I've spent a lot of time running an association that was meeting/workshop based) because the anonymous faces in the seminar will ask others and consult those in the room for their opinions.

    With your team of enthusiastic evangelists, they close the sale because you gave them the results, and that's really all people in your niche want.

    Hopefully this was of some use, I've been coding for 4 weeks straight so my seminar workshop logic is only at a simmer.
     
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  8. robotrock

    robotrock Newbie

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    One other thing that just came to mind that I've seen a lot of gurus do with their content is shroud it in a tone of secrecy initially, and then blow off the shroud. It's like the old rope-a-dope tactic to differentiate from what they're expecting.

    1.) In the trenches: Live they're seeing your medal.
    2.) They want to be able to do as they see. You give them a card with some open to interpretation nuance of secrecy.
    3.) They get the initial material, enough to get the foundation.
    4.) They're excited, but they don't "get it" becaues you didn't give them the reasons behind each step (people need all the reasons in the world to do something). But they'll get the gist.
    5.) In the follow up you should be able to confirm the pain of theirs and what's holding them back. Give them some sample material made especially to develop evangelists.

    I suppose I'm really harping on the evangelist piece, but in what I do with development the word of mouth I get really keeps me from developing my own site lol. A lot like how the contractor's own home improvements are the last to be catered too. :)
     
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  9. johnjayrivera

    johnjayrivera Newbie

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    Not sure if this has been shared already but try joint venturing with a chamber and telling them they get 25% or 50% (you set the split) of the "butts in the seats" they're responsible for. Your goal is to just get as many people in the room at a low nominal fee so that you can sell to lots of businesses vs. one at a time. Then at the event you can upsell them on whatever you want like a full day workshop/seminar or some services you may have going on.

    You can also try this method with CPAs, Bank Business Managers, etc. etc. There are also networking groups like LeTip, T.E.A.M. Referral Network, BNIs. etc. that may take you up on an offer. A lot of these groups and chambers are hurting for new members so you may be able to land a couple deals and all it takes is one good group to cash out several thousand dollars!
     
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