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[Ask}300 Clickbank Clicks Not One Sale

Discussion in 'Black Hat SEO' started by movieman32, Jun 19, 2010.

  1. movieman32

    movieman32 Regular Member

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    Just like the title says, I had over 300 clicks to one clickbank product over a 2 month period from one blog, not one sale.

    All the clicks came from one blog and the product was an exact match for my keywords.

    My stats showed that I was getting search engine traffic for my keywords, so I know the traffic was very targeted to the product.

    (after 6 months of no sales, I quit building backlinks and the site dropped off the 1st page) But I was ranked in the top 8 for about 5 keyword phrases and got about 3000 visits in 6 months.

    Any ideas as to why I couldn't make a clickbank sale?
    Is it possible the product creator on clickbank could have been stealing my sales?
     
  2. erskinem

    erskinem Newbie

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    Could be that the product didn't have a sales page that could convert.

    Two things I would try if you can:

    1. Open up a small adwords campaign on the product and see if it would convert
    2. Switch to another product in that niche, see if that converts any better
     
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  3. Yukinari84

    Yukinari84 Elite Member

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    300 clicks to a product is usually not enough to gauge how well a product converts. I usually go with at least around 1000 before I start to really dig into it.

    You say your traffic was targeted, but 300 people clicking through to the product via your blog but not converting usually means one of a few things:

    1. Your traffic is not targeted enough hence they don't buy after going to the sales page.

    2. Your not pre-selling them enough.

    3. The product is just not converting.

    Here's some things you can do:

    - Do you know which KWs generated the click thrus? If not, you should invest in some tracking software.

    - If you think your KWs really are targeted to the right audience, then you should look at your copy and see if there is anything you can tweak in there to further pre-qualify your click thru traffic.

    - Test another product in the niche. If the stats of your chosen product are good, then I would drive more traffic and test the first 2 before changing the product you promote, or maybe try promoting multiple products on your blog.
     
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  4. Disposable

    Disposable Registered Member

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    There are several possibilities.

    1) The product keyword that you have targeted is not a converting keyword. For example "dog training" will not convert as well as "dog training course". Check the OCI for your target keywords.

    2) Your blog may not be effective in getting the visitors pre-sold. 300 clickthroughs for 3000 visits is not particularly high.

    3) The product sales page sucked. Check the product gravity and compare that to the Alexa traffic volume. You may be able to make an educated guess as to the conversion rate. If its less than 1%, you could have 300 clicks and no sales.

    My advice is to first figure out what you would do if you *knew* that the product did convert well. If that were true, you would have to reexamine your keyword strategy and blog conversion factors. Is this product/niche worth the effort? If you decide that it is, then Erskinem's advice is a sound and fast way of figuring out the conversion data.

    Good luck! ;)

    EDIT: Looks like Yukinari84 and I were thinking the same thing and posting at the same time. I'm happy to be in such good company!
     
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    Last edited: Jun 19, 2010
  5. movieman32

    movieman32 Regular Member

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    Thanks for the advice. This was my first go at clickbank and I wasn't sure how many clicks was a good baseline for deciding if the product was a winner or not.

    I tried the only 2 products on clickbank that were targeted to my keywords. 1 sold for about $30 and the other sold for around $19 neither converted.

    I was tracking the visitors by the keywords they were searching and about 90% were finding my blog using some combination of my targeted keywords - hardly any other traffic that was on any other keyword.

    I am pretty sure the traffic was very targeted (but I have been known to make mistakes). My link was in the last paragraph (the article were over 800 words, so you had to scroll down to get to my link) and had no special formatting to grab attention. So I believe they were reading the whole article before clicking.

    Maybe I just didn't picked buyer keywords or the product was not something people would pay for.
     
  6. Yukinari84

    Yukinari84 Elite Member

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    You can see how long your visitors stay on your page by looking at the bounce rate of your landing page or seeing how long the average visitor stays on your page.

    Also, if you only have one link at the end of your 800 word article, that is very likely to cut down your conv. rates.

    Think about it. If you are sending targeted visitors to your site, then they pretty much already know what they want to buy.

    Then the click-thru to your site and see a long 800 word article with no link telling them where they need to go except at the very bottom which a lot of people will probably not see since they don't take the time to read.

    Most visitors just glance over a page. They are looking for things that stick out like images, bullet points, bolded words, etc.

    You want your links to catch their eye, and you need to have a string call-to-action. Tell them exactly what they need to do, or the majority will take the action you least want which is clicking the back button on their browser.
     
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  7. dungxvn

    dungxvn Junior Member

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    I don't really think so. I've just started promoting cb for 1 month and already made over $200. Not big but enough to motivate me.
     
  8. advio12

    advio12 Registered Member

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    If you know that your traffic was targeted, and you got that many clicks, it sounds like it simply isnt converting. I try to drop a product if the conversions are less than 1-3%.
     
    Last edited: Jun 24, 2010
  9. Stu784

    Stu784 Regular Member

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    Could be a silly question but do search engine spiders that visit a site cause a click on an affiliate link to show up in your Clickbank analytics reports?

    I only ask because I've been recently looking at the 'StatPress Plugin' as well as watching my stats on both Google Analytics and Clickbank and they are almost the same in that if I have around 100 uniques per day my Clickbank clicks across the products I'm targeting on my site (total of 5 as they relate to different categories) are typically between 80 and 100. However the Statpress shows a much higher count as it shows spiders.

    I have my affiliate links cotextually within the article body and behind an ebook looking logo of the product in a text widget at the very top right hand side of my Blog sidebar.
     
  10. mariosocieto

    mariosocieto Regular Member

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    just make a simple one campaign and tweak it up, dont promote many product in one time, it will make your money lost without any sales
     
  11. DutchRebel

    DutchRebel Regular Member

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    300 click over a couple of months is just not targeted.

    i don`t know how you are driving traffic, but those are probably clicks originated from a lot of different type of searches. and mostly people who are just surfing or saw the link and thought "interesting, lets see whats that about". not really people looking for a solution of some sort, windowshopers really.

    if not, then the copy stinks, either your presell or the salespage.