Article Marketing - Direct Hops or Presale?

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tranquil2me

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I've dabbled in article/bum marketing for a bit, linking my articles that I posted on EA to my site and squidoo lenses, which in turn promote a couple of clickbank products. Do you think it would be better to just buy a domain which redirects to my hoplink url, and link to that in my articles instead? I'll probably be trying this out soon anyway and will keep you posted, I'm just interested in what you think and past experiences you're willing to share. Thanks.

PS - I know that this is a BH forum, just DP is well...you know...shit. lol.
 
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normall yes.... the average user will only go through 4 pages maximum to get to were they want.... already you are having two pages before they are even on the product page.....

normally a link is to go to your pre-sell page but an article normally should pre-sell this already and go straight to a buy page or product information..... really depends on the article however

good luck :)
 
Just redirect, it's more professional than a plain, obvious hoplink, and will convert better especially with adept webmasters. Have a page setup with an automatic redirect.
 
nirvana said:
Just redirect, it's more professional than a plain, obvious hoplink, and will convert better especially with adept webmasters. Have a page setup with an automatic redirect.
Click to expand...

Ye, that's what I was thinking, and ezinearticles don't allow direct hoplinks anyway. I'm not sure if they allow a simple re-direct or if you have to mask the url with your domain. I'll try and find out.
 
Found this on ezinearticles' http://ezinearticles.com/editorial-guidelines.html:
3. EzineArticles.com Editorial Guidelines: (AFFILIATE PROGRAMS):

Affiliate links will be allowed if the link is a domain name you own which forward/redirects to the affiliate link from the top-level of the domain name. For example, it is permissible to forward to an affiliate link from:

http://your-company-name.com/

...but it would not be permissible to forward to an affiliate link from:

http://your-company-name.com/page.html
http://your-company-name.com/subdirectory/
http://your-company-name.com/subdirectory/page.html
http://sub-domain.your-company-name.com/

Any article with an affiliate link that does not adhere to this guideline will cause the article to be rejected.
Click to expand...
 
Yea if you find a solid sales page just direct link from your article to that page.

Think of is this way. Many of the sales pages are designed by professional copywriters. They are probably better at securing the sale than you or I. Let them close the deal for you.
 
stunna said:
Yea if you find a solid sales page just direct link from your article to that page.

Think of is this way. Many of the sales pages are designed by professional copywriters. They are probably better at securing the sale than you or I. Let them close the deal for you.
Click to expand...

Most definitely. I just checked my ezinearticle stats and I've had over 600 url clicks, yet which converted to only around 50 to 100 hops (probably even less), resulting in one sale (which could easily have come from another source), yet if I sent all those 600 clickers direct to my hoplink, chances are I would have made more sales.
 
I'd say it depends on how good of a landing page or website the advertiser has. Hopefully it doesn't look like crap but if it does and you think your lander would look/convert better that may be your best bet. Usually though a redirect is probably better.
 
just get a bunch of those free co.cc domains, and test it.

some landingpages push sales, others cost you sales.
you have to test to know.

aditional you can do some other stuff on your landing pages.
you have to squeeze every penny out of your articles.
 
Um, linking straight from your article to the sales page might make a ton of money for the product owner, but it'll make $0 for you since you need your hop ID in the link and most of the better directories don't allow affiliate links.

The common wisdom on this subject is: if you're building a list, try to capture their info then redirect. If you're not building a list, have a top level redirect to the sales page. I think the only exception to this is a situation where a good product has a bad sales page and you can write better copy then direct people directly to the order page of that product, essentially substituting your sales page for the merchant's.

stunna said:
Yea if you find a solid sales page just direct link from your article to that page.

Think of is this way. Many of the sales pages are designed by professional copywriters. They are probably better at securing the sale than you or I. Let them close the deal for you.
Click to expand...
 
Split test!!!!!!!
Split test!!!!!!!
Split test!!!!!!!
Split test!!!!!!!
 
Anyone know how often EZ checks the links?

If we setup a landing page at www.thedomain.com/moreinfo.htm that is filled with more information. After EZ approves the article (or maybe a day or two after) we switch the page to a redirect to the sales page.

Anyone know if this will work?
 
sam12six said:
Um, linking straight from your article to the sales page might make a ton of money for the product owner, but it'll make $0 for you since you need your hop ID in the link and most of the better directories don't allow affiliate links.

The common wisdom on this subject is: if you're building a list, try to capture their info then redirect. If you're not building a list, have a top level redirect to the sales page. I think the only exception to this is a situation where a good product has a bad sales page and you can write better copy then direct people directly to the order page of that product, essentially substituting your sales page for the merchant's.
Click to expand...


You missed what we were talking about.

He asked if he should structure his links as follows:

Article--->Top-level domain--->HIS presell--->Product Page

I suggested:

Article--->Top-level domain--->Product Page

No where did we say to not include your hoplink. That is kind of obvious.

And yes, obviously there are some exceptions. You can find quality products with poorly done sales pages, but this is not the norm. A lot of the big name product producers spend time and money in creating quality sales pages.

Also, for those of you who haven't, I recommend you check out CPA offers instead of Clickbank offers. With the way the world economy is currently headed it is much easier to promote CPA stuff than expensive Clickbank items, and the payout is just as good.

Think of it this way. Is it easier to get a customer to sign up for a $1.00 credit report or a $49.99 CB e-book regarding credit?
 
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I would link to your site with reviews of the products in the niche. That way, you will start to get search engine traffic too and if that traffic is product name searches then you can sure those guys are on the verge of buying.

Also, what would happen if ezinearticles just disappeared overnight or google fell out of love with it? All of a sudden you have lost all your leverage. Link to your site and also include the article in your site, that way you are building your own real estate instead of just someone elses.
 
nirvana said:
Just redirect, it's more professional than a plain, obvious hoplink, and will convert better especially with adept webmasters. Have a page setup with an automatic redirect.
Click to expand...

is it prefer to use a javascript ?? yah i agree with you it is more professional
 
Just a redirect set up through the registrar is fine. I'd buy a domain solely for this purpose for any given niche you're planning to work. That way when a certain dating affiliate program dies or changes terms and you want to switch to another one, you just change the redirect and all your marketing efforts remain intact with no changes.

peter1988 said:
is it prefer to use a javascript ?? yah i agree with you it is more professional
Click to expand...
 
Multiquote doesn't seem to be working for some reason. Anyway, thanks for the great response. I'm a bit skeptical as to wheter ezinearticles will allow you to use .co.cc domains to redirect to your affiliate links, but I guess it's worth a try. I hadn't really thought about promoting CPA offers using article article marketing, and thinking about it, it does make sense, I'll talk with my aff manager about it and see what he says. Thanks again, and I'll keep ya posted.
 
BlackBeret said:
Anyone know how often EZ checks the links?

If we setup a landing page at http://www.thedomain.com/moreinfo.htm that is filled with more information. After EZ approves the article (or maybe a day or two after) we switch the page to a redirect to the sales page.

Anyone know if this will work?
Click to expand...

If you want to change your links you have to make the changes and re-submit, there is no way around this.
 
You misunderstood what I meant. I don't want to change the links at EZ, I want to change the landing page on my site. Instead of having a page of more information, change the page on my site into a redirect.
 
BlackBeret said:
You misunderstood what I meant. I don't want to change the links at EZ, I want to change the landing page on my site. Instead of having a page of more information, change the page on my site into a redirect.
Click to expand...

Ah yes I see what you mean now. Maybe its worth a shot? Although if they do catch you doing this then you run the risk of losing your account and having your articles deleted.
 
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