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[ARTICLE] LinkedIn Not Working For You? You're Probably Using It Wrong!

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Nov 16, 2014.

  1. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    a few more tips to help you get the most from LI... :cool:

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    Shannon Baylor-Henderson is the owner of ImShannon.com, a professional development and training company for entrepreneurs, employees and artists.

    http://www.linkedin.com/today/post/...orking-for-you-you-re-probably-using-it-wrong

    If you're on LinkedIn to get 500+ connections, show off your sparkling résumé or present yourself as a highly-successful professional, then I have to tell you this -- you're using LinkedIn incorrectly. As a career coach, I noticed these astonishing trends in my research:

    95% of my career clients were using LinkedIn incorrectly and therefore were unable to find jobs

    71% of my colleagues were unable to capture any sales or create any valuable relationships using LinkedIn

    61% of the colleague/client combo said that they were on LinkedIn to position themselves as a desirable candidate

    You shouldn't be surprised if you find yourself amongst this data, because unfortunately we occasionally get caught in the social media web where "popularity trumps professionalism". LinkedIn is very different from other social media popularity contests or "post-a-thons" (where you measure how many status updates you can post in a 24-hour period).

    LinkedIn is about building real relationships with like-minded people, whom you've never met, learning where the professional synergy exists then collaborating to benefit (monetarily, socially, philanthropically, etc.) from your relationship.

    So, if you've previously been using LinkedIn as a way to toot your own horn, but you're finding that no one is responding or listening, here are some tips to get ahead:

    Build a smart, clean and inviting profile: Your profile shouldn't exist primarily to gloat about how amazing you are professionally. Instead, everything including your headline and photo should intrigue people. The goal of your profile is to pique the curiosity of other professionals.

    Remember, your profile really only answers two questions: "Who are you and what do you do?" If your profile is inviting and piques someone's curiosity, the next question they will ask is "How can we work together?"

    Got connections? Talk to them: I almost fell out of my chair when I reached out to one of my "connections" who responded, "Don't contact me, please. Have a nice day!"

    Was I just another notch in her professional belt? Did I just add to her quest for the coveted 500+ status? Why did she accept my invitation to connect if she didn't actually want to connect?

    If you have connections, even if it's only 50 people, make it a point to reach out to each of them and introduce yourself. Your goal is to turn a static online relationship into a viable virtual relationship, where your connections actually know about you, can say they've talked to you and when the time is right, call on you or vouch for you to others.

    Your profile won't land a gig for you: If you think that a recruiter, potential client or colleague is purposely scouting your LinkedIn profile, you're probably wrong. Your LinkedIn profile is in a pool of millions of professional candidates.

    Unless you're maximizing your profile to its fullest potential by posting relevant professional updates, consistently reaching out to your connections and publicly sharing your profile's link, then it's probably just sitting there taking up space on a server.
     
  2. archon10

    archon10 BANNED BANNED

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    I'm the only person in the world with no LinkedIn profile and still do pretty well for myself. Oh, Internet.
     
  3. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    i have a li account but so far it doesn't seem to be pulling much attention on its own. but one "trick" i've learned is to view potential client's profiles.

    whenever you do this they get an email showing that you recently viewed their profile. and the odds are they'll check your profile in return. if you have something to offer then you *may* get some business.

    i've already generated more interest in my business services just by viewing profiles. nobody ever seems to mention that you can and should do this. :D