Web based (cloud) rank trackers (SERP trackers) are so convenient! But keywords are somewhat trade secrets. Usually the people who run a rank tracker service, they also have a SEO company... Won't they just steal my keywords? Or worse, report all my websites to Google (because I am a competition to their paid link building campaigns to their clients)? Or am I just paranoid? But when you use a web based rank tracker, you give all your keywords and website URLs to a third party.