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Are You Charging Enough to The Game?

Discussion in 'Business & Tax Advice' started by BassTrackerBoats, Mar 24, 2015.

  1. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    There is a circle of people in which I interact that use the term, "charge it to the game" at time.

    To them it means the cost of doing business.

    In Internet Marketing I see that more of a "Are you spending enough time testing?" or "Are your testing SEO Methods?". I do an awful lot of testing, and even have people that do that exclusively for me, in order to see what does not work when ranking a site, marketing a service, selling products and monetizing sites. Probably more than the average bear but I don't see any way around that in guarantee that what I am doing is the best to maximize my business entities.

    Sure, I read what others are doing, see what others are selling, see how different people monetize their sites but that really pales in comparison to actually doing legitimate hands on testing.

    Just replicating others, although that can be successful and profitable, is taking a short cut that will not show me some of the pitfalls that can occur if I don't properly charge to the game.

    Just as if you were to whip out your


    [​IMG]
    Charging It To The Game

    American Express and buy something at a store though, you have to pay. In this case it is the time, energy and expense to see the best possible process for you to use to get the most out of your {site(s)|service(s)}.

    There was a time that I was spending more than half my work day on testing, and although I don't spend that kind of time now, I am still ensconced in that realm as it is a large part of any successful business model. Finding the failure in the ideas and processes is like finding weeds in an otherwise nicely manicured lawn. It is distressing to find but so very satisfying when you eliminate them and end up with close to perfection.

    There is a lot more value in the underlying processes than people give credit for generally. They see a pretty site, a pretty sales page, maybe some top of the line graphics or some advertising that looks real sharp but many miss the amount of work that goes into making those work to generate a nice revenue stream.

    They fail to see that the guys that are doing the coding behind the scenes are sitting at their desk eating cold pizza that is slipped under their doors quietly so they won't be distracted and screw up a line of code and thus ruin a perfect process; or the guy that has 9 windows open seeing which monetization method works best or the guy that is comparing revenue graphs for the past 3 months to see what converted best.

    Those "grunt" tasks are what make a successful Internet Marketer and, in fact, make a successful off line business man as well.

    I had a conversation with a colleague a few years back and I shared what percentage of business were X and what percentage was Y and the breakdown of the expense to get clients in each area as well as the profit for them as well and my philosophy on why X and Y were both needed and in what percentages in order to build our type of business properly... this was close to 25 years ago.

    He thought I was extreme in my thinking and my analyzing was "a bit much" as I had graphs all over the walls in my office.

    2 years after that I sold my business for a mid six figure sum; last I heard from him he was still humping away making his 50K a year in the same kind of business. There is absolutely nothing wrong with a working man making 50K but there was so much more potential if he had taken the time to test and analyze and charged a little more to the game.

    So, take a step back and evaluate your work day. Are you charging enough to the game or are you going to be a little complacent and make your 50K and call it a year?

    Testing SEO Methods can be the causing agent to take you from the 50K a year guy to the one that walks away from the table with a big fat check.
     
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    Last edited: Mar 24, 2015
  2. rabbitking

    rabbitking Elite Member

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    Never heard the term "Charging it to the game" before, however when you live an industry and seek
    perfection for your processes then the outcome will eventually turn out well. You don't have to be an expert to find
    something really good.

    You do however have to put in the leg work and fail enough to find it. People often gaze upon the success, but little
    do they look at the failures or pure insanity someone had to go through to accomplish the end result. Most businesses
    and people when they first start out in an industry are like rough blocks of wood that need some sand paper and a knife
    to carve them out into something special.

    That process can be painful, but those who ignore it will always be a block of wood.

    Social media in my opinion has made this worse. People only let you see what they want which is usually good things. New people in the industry are looking upon the best, or the end result every single time. Wonder how many ever thought about how much instant noodles a person ate to start that company. :D
     
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    Last edited: Mar 24, 2015
  3. Aluminium

    Aluminium Jr. VIP Jr. VIP Premium Member

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    Can I charge 12 double cheeseburgers from McDonalds to "The Game"?

    If so I'm incredibly interested... ;)
     
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  4. NoirHat

    NoirHat Regular Member

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    saw post by BassTrackerBoats
    Clicked It

    Great information, Thanks again
     
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  5. AkademikJeanius

    AkademikJeanius Registered Member

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    Great post, BTB.

    I'm fairly thorough my research and can come up with some intricately detailed and seemingly near-flawless ideas but freeze on taking first cold steps or balk at the level of effort that will be required to be put forth (true Otter personality type). Working to get out of that self-doubting state though. Think some of it has to do with analysis paralysis (fine line).

    I've found for myself, that if I write a daily to-do list a my dry-erase board, slowly working my way to primary goal, I accomplish majority of task and build confidence to move to next level of challenges related to achieving ultimate goal(s). A mentor who taught me the concept referred to it as "mastery skills": starting small and taking on increasingly more difficult tasks, with each one adding enough fuel in an initially near-empty confidence tank to make it thru to next leg of journey.

    Don't worry about how many stairs need to be walked to get to the penthouse. Focus on the first flight, complete it, then plan to take on the next and start moving before doubt can give lead-foot and so on until you get so into reaching the perpetual "next" landing, that you don't have time or even desire to worry about getting to the final peak of the climb. Just look up one day and be surprised that you almost walked past the ledge because you unknowingly reached "the top".

    never-ending-staircase-by-david-mccrackens-3-600x400.jpg
     
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  6. dannyslimited

    dannyslimited Registered Member

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    A book you mentioned comes to mind. The richest man in Babylon.
     
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  7. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    One of my favorite life lesson/business books and worth the read for anyone... I'm sure it is in Kindle for next to nothing as I have it on my tablet.
     
  8. michaeljarvan

    michaeljarvan Registered Member

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    nice read thanks for post op. this place has so much to offer glad i found it.
     
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  9. jcdino789

    jcdino789 Junior Member

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    Great advice and a great book you mentioned there for any kind of businessman.