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Are websites really a good investment?

Discussion in 'White Hat SEO' started by JuggernautJukey, May 29, 2015.

  1. JuggernautJukey

    JuggernautJukey BANNED BANNED

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    I was just wondering what everyone's opinion was on this topic ...

    Do you think websites are a good investment, compared to say, a brick and mortar business?

    Let's say I have a capital of $10,000

    I can go and invest in an offline start up OR ..

    I can outsource keyword research, the building of the sites, the content creation and the SEO. Say the whole website set up, targeting 5 keywords, and adding an article every week, costs $1000, giving you the budget for about 6 or 7, leaving some money for future SEO.

    What would you say is the best business choice?

    Is it feasible to build a huge portfolio of websites that have everything outsourced, and make passive income?
     
  2. antichrist

    antichrist Jr. VIP Jr. VIP

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    They are completely different. Websites are how I make my living. I am looking to invest that money into offline businesses that run themselves.
     
  3. BigTroll

    BigTroll Jr. VIP Jr. VIP

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    Don't be lazy. Online + Offline :) If it makes you money, why not?
     
  4. Seoking1

    Seoking1 Junior Member

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    If you are too lazy then just buy a good domain rather than site and flip it. Or buy a site from flippa and flip it and make double the money..!
     
  5. JuggernautJukey

    JuggernautJukey BANNED BANNED

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    I am not saying I am in the situation to choose one, I am just wondering which would be the better investment choice

    I think owning a portfolio of sites should return your investment quicker right?

    If you can get a decent site up for $1000, it won't be long until you can get it earning 4 figures a month. There's not many business models which can offer a better ROI
     
  6. Amazing Grace

    Amazing Grace Jr. VIP Jr. VIP

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    Are websites really a good investment?

    Of course!
     
  7. redmoon

    redmoon Regular Member

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    You can have more overhead costs with a brick & mortar business, and unless it's a franchise it will have a higher chance of failing. Unless you're doing b2b, online will have a much higher ROI imo.
     
  8. wizard04

    wizard04 Elite Member

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    Website is not a business. Every website(most of them) are representing some kind of business behind them. As you have lot of offline businesses you also have lot of online businesses.

    The thing you need to ask your self is what business can I do online and compere what you can do offline with that money.
     
  9. JuggernautJukey

    JuggernautJukey BANNED BANNED

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    My dream would be to build a massive portfolio of authority websites, then open my own ad network, selling ad space.

    It's quicker to become a millionaire online, than it is offline .. Wouldn't you say?
     
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  10. Amazing Grace

    Amazing Grace Jr. VIP Jr. VIP

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    That's a great insight!
     
  11. bronxbombers

    bronxbombers Junior Member

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    A massive portfolio means a massive amount of sites to manage. Personally, I prefer to stick to a smaller portfolio (under 10 money sites) and really give them the attention to make them successful. Even at that level you'll need a team of quality writers, a VA, a programmer (if you don't have the skills yourself), a solid marketer. Maybe the most challenging piece of all is having a great idea or niche to mine and market testing it for viability.

    To answer your core question though, online is usually quicker to ROI, but less stable. Google or some social network basically controls your traffic flow. Offline is more stable and longer ROI, but usually a lot higher overhead. I've owned both and would never do offline again.
     
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  12. JuggernautJukey

    JuggernautJukey BANNED BANNED

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    Thanks for the input bronxbombers!

    So would you say it's better to aim for 5 sites earning 2K per month each, or 20 sites earning 500 each?
     
  13. bronxbombers

    bronxbombers Junior Member

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    For your own sanity, yes. Some may be able to do it, but I've never been able to scale while keeping the quality at a high level across all sites. You end up dropping the ball and neglecting certain sites.
     
  14. vikiendu

    vikiendu Regular Member

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    If you can take the top 3 on SERP then website has the best ROI. Sadly, SEO is unstable unless you know how to do it the right way
     
  15. JuggernautJukey

    JuggernautJukey BANNED BANNED

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    The traffic sourse may be unstable, but it doesn't mean your earnings have to be.

    I would recommend everybody drive their readers to a facebook page, or to an email subscription list.

    This way, you have an asset to make even more $$$ from, and also, if Google was to slap you down, you still have means to get traffic from
     
  16. Avid Learner

    Avid Learner Regular Member

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    A good strong dose of reality - seems like you've been around a while, despite the age of your BHW id.

    Too many threads promise "passive income" - no lasting, sustainable business is "passive".

    To OP, closest thing to passive income (If that is what you are looking for) is putting that money into the bank, but it won't pay you much back.

    OP, you need to consider risk vs return, where your talent lies, and what is potential for success and outcome of each path is to you. IMers here will have a bias to their own interests / experience, so not exactly the place for balanced opinion.

    The only thing to say between the two options you give, is that b&m has significant initial cost, and therefore less room for error (i.e. higher risk).

    Yes, it is high level BS and not the definitive answer you were looking for, but the reality is that, without knowing specifics, it's impossible to definitively counsel you on which way to go.
     
    Last edited: May 29, 2015
  17. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    OP, the odds of you finding the right people to actually build you a good web site, write content, do competent keyword research, and post SEO, AND have money leftover for further SEO is pretty close to zero.

    Its hard enough finding the right web team. Trust me, I'm connected in that business and you'd be amazed at the amount of dog shit "freelance" web designers there are out there. But if you're looking ot completely outsource everything like you mentioned there would be high risk of at least some of your contractors screwing you over or being incompetent.

    If you can find connections in some ecommerce industry, giving you access to selling goods with good profit margin then you need to do the keyword research yourself. Prepare the SEO gameplan yourself, and make a PPC budget. THEN maybe you have a shot at finding a winning web design team, but only if you know what you're looking for and have the budget.

    If it were cheap or easy everybody would do it.
     
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