I'm getting really impatient with my SEO campaigns, and while I know they will be profitable, I want to start making higher profits than with my blackhat iframe e-mail submit leads, which I'm scared of relying on for long periods of time. Since my initial PPC test niches are pretty common, I don't mind telling them to you a few right now: finance (primarily general debt, tax debt), education (scholarships), and [a not so common one that shan't be named] (referred to as [secret]). I have access to lots of coupons so I think running a whole campaign on one coupon should produce at least 1-2 conversions, because there's no way in hell I'm paying $75+ for 1 conversion when all commissions are lower than that. Okay, so anyway, [secret] has the highest margin with $65 payout and cheap keywords (currently bidding $2.10 on my best keyword but only paying $0.60). I don't know the conversion rate, but I'm assuming 4% and assuming $0.70 per click average, which is 107 clicks on a $75 coupon, and so theoretically 4 conversions, grossing $260 and netting $185. With [secret], the user is required to buy [something secret] (starting at $65 for this offer), so does any experienced PPC strategist know if the voucher is a reasonable testing "investment" for offers that require this kind of user spending? The tax and scholarship offers are usually 1-2 page submits averaging a $20 payout. However, the competition is a lot higher and keywords have a much higher CPC. However, conversion should also be a lot higher (a similar insurance offer boasts 19%, we'll assume 15%). Debt is much too competitive, netting (in theory) about $5 at the 19% conversion and going in the red at the 15% (assuming $3.63 CPC, which is what I've been getting), so that campaign is thrown out unless someone can suggest better keyword ideas (using generic crap like "online debt help"). I guess I could try things like "car debt help" etc... Which leaves me with scholarships, which allows a lot of keyword diversity. Staying away from the too competitive keywords, I planned to go with less-competitive keywords (of course) but also minority keywords, because, not to be racist, minorities are easier to convert. (I work in retail and have to sign people up for rewards cards; minorities are easiest, just from my observation.) So those keywords should have a low CPC (assume $0.90) and a theoretical 15% conversion. So 12 conversions (gross $240) netting $165. Is this reasonable expectation of return on a $75 coupon? I'm not sure where this topic went off to and what it's about now. It's more of a rambling on PPC from a PPC noob. Lol. If you opt for tl;dr, get the gist: Is a voucher enough to determine if a low-to-medium competition campaign is going to succeed?