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Are some people in the IM industry fronts for others?

Discussion in 'BlackHat Lounge' started by Capo Dei Capi, Sep 14, 2015.

  1. Capo Dei Capi

    Capo Dei Capi BANNED BANNED

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    I made the mistake a few years ago of getting subscribed to WF, so I get some junk mail promoting all kinds of bullshit every week. It seems that there are all kinds of to good to be true stories about some young person especially a young woman and how they are doing so great in Internet Marketing. For example with the latest product they were promoting(PoupAlly) it seems that the girl and the guy may be fronts for other people that are not as "cool" as a young married couple working together in IM. They may not be fronts but it seems way too hyped up about themselves than the actual product.

    Fronts are sometimes used in other industries such as bars(A straight guy may hire a gay guy to be the "owner" of a gay bar) Or in the music industry with a group such as Milli Vanilli. So it shouldn't seem too far fetched for it to be going on in the IM idustry.
     
    Last edited: Sep 14, 2015
  2. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

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    It's ridiculously easy to create a "front" online. Find someone who gives you permission to use their image (or don't), make up a backstory, build it up, and call it a day.

    As my current client list are all people who value their discretion at getting their reputation scrubbed and built up,I've had to run case studies for people who didn't even exist by creating an identity for which there are no Google results, and building them up as a brand. When I go to present and I am asked for a "portfolio", I direct them to a before screenshot of Google results for the name, then ask them to Google the name for themselves.

    Most too-good-to-be-true scenarios with spam are likely fronts. Nobody wants to use their real identity and get called out for frauding their earnings and potential to disgruntled buyers. Would you?
     
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  3. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    This absolutely happens in IM. I do some very high level guest posting for one of the biggest names in SEO. His websites are all "owned" by an "expert" in that industry. For example, if he had a fitness website, he would hire a fitness guru to be the face of the website. The fitness guru is paid a promotional fee and in exchange they use his pictures, likeness, quotes, endorsements, etc.

    This happens not just online but everywhere. Each time you see a celebrity endorsing something, they're likely being paid. A "front" is that taken to the next level.
     
  4. Tosmekop

    Tosmekop Supreme Member

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    Marketing 101, in the flesh.
     
  5. Reaver

    Reaver Jr. VIP Jr. VIP

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    People in IM want to see people's faces so that they know who they can trust. I just read somewhere that video sales pages featuring a real person can send conversions higher than 50%. That's because it builds trust. You feel like the marketer is talking to you and cares about you.

    What if I'm not pretty though? Or what if I'm paranoid? Then I'll just hire someone to front for me. Who's going to know? Anyone smart enough to figure it out, but I'm not marketing to those people. I'm marketing to gullible people. They give up their money easily and can't resist falling for sales tactics and hype like a married couple working together or a mom of 3 who was living in her van and now lives in a 5 bedroom house.

    IM is about playing the Pied Piper baby: play the sweetest music you can so that the rats will happily follow you to their deaths.
     
  6. HoneyHelper

    HoneyHelper Supreme Member

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    lol..yeah that happens alot in IM industry these days!
     
  7. davids355

    davids355 Jr. VIP Jr. VIP

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    Yea of course it happens! This probably happens in every business. Not always a bad thing though - different people are good at different things and I guess thats why you can always create something better with a team than you can as an individual.
     
  8. dsan996

    dsan996 Regular Member

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    Yes it happens quite a lot. I have a front face guy hired for a site of mine (not IM related). He does not write the content but shows as the author. I think it's a good idea to hire someone with a public professional background related to your niche to endorse your content since it does help building trust and credibility.