Are prelanders necessary when buying native traffic to promote clickbank offers? Please help!
- Thread starter QwertE84
- Start date
QwertE84
Registered Member
- Dec 21, 2019
- 69
- 31
Could you explain why?
Bestindabiz
Senior Member
- Dec 29, 2012
- 957
- 492
I've often wondered the same thing
QwertE84
Registered Member
- Dec 21, 2019
- 69
- 31
I've thought that they warm up traffic, but what if the landing page for the offer is already a good VSL? Surely by using a prelander we must be just adding another layer that users have to click through?
Ilias
Power Member
- Jun 18, 2013
- 521
- 143
People are using landing pages because it's not allowed to use direct linking on Ad Networks, even on the landing pages you have to be updated on what you should put and what you shouldn't
ScribScribScrib
Elite Member
- Mar 15, 2017
- 2,346
- 3,008
This and also, from what I've read, people with buying intent like to browse around a bit before immediately buying the product.
As a general rule of thumb, one page websites are vastly outperformed by proper websites that talk not just about the product but also stuff related to it.
QwertE84
Registered Member
- Dec 21, 2019
- 69
- 31
Many offers do allow direct linking though, so what about for those offers?
QwertE84
Registered Member
- Dec 21, 2019
- 69
- 31
Yeah, I understand but I've heard some BHWers say that when using paid traffic, it's better to have a very simple landing page as it forces the user into a choice (either to click through or to not click through), whereas if you have multiple options people lose focus
Opinions on that? Do you still prefer a blog style site even when using paid traffic?
Thanks for the help btw
Ilias
Power Member
- Jun 18, 2013
- 521
- 143
Offers have nothing to do with direct linking, it's the Ad Networks (google, facebook, tiktok...) who made the rules
You have to spy on your competitors to see what kind of landing pages are working for them, and just copy what they did
QwertE84
Registered Member
- Dec 21, 2019
- 69
- 31
I'm using native networks and they seem to allow me to direct link. I'm not surprised google facebook and tiktok etc don't allow you to direct link.
When I was searching for my offer using a native ads spy tool I found everyone was direct linking, that's why I created this thread lol
most of the time landing pages are extremely important. you need to see a high converting/profitable landing page to understand why it's so important..
some landing pages are so HQ and so high quality, that they look very authority like. meaning, the person who clicks on the ad, really believe they are on like a CNN or official news website. when really it's just a website made by some 13 year old black hatter (you get the point)
you can make these type of HQ landing pages. you can even make a landing page that looks like an official testimontial from a real person, as if it's their own blog post. so whoever clicks your ad, really thinks a 35 year old single mom wrote the page and really is sharing her story, and the VSL she is linking you to has really "helped" her. i think you get the idea by now
these landing pages are how you get the conversion
the problem though with native ads is there is no user intent and you're shot gunning shit tons of ads in the aether and hoping to get conversion. the same way facebook ads work. facebook ads + native ads are generally a scam for most businesses and i would say only the ad networks are the ones benefiting. especially facebook, they are raking is so much money every day from naive solo advertisers and entrepneurs that have no idea what they are doing. sneaky little bastards
i say generally facebook ads + native ads are a scam because in SOME instances they can work. and these are very specific cases. i have little experience with native (dabbled with it a bit, made sales, sold products, etc) so i can't speak on that one. but with facebook ads i know for sure that if you sell low price products at $30-50 that are very visual like CLOTHES/APPAREL, then you can do well. because those products are low enough in price that they are impulse buys for a lot of people. and the product is visual in nature so it sells itself. therefore you just put the product in front of people and they will quickly add to cart, check out, and purchase, the very moment the see it.. very little marketing required
on the other hand, those high ticket products and shit, anything that is not an impulse buy, very difficult to make work with facebook ads. in my opinion
some landing pages are so HQ and so high quality, that they look very authority like. meaning, the person who clicks on the ad, really believe they are on like a CNN or official news website. when really it's just a website made by some 13 year old black hatter (you get the point)
you can make these type of HQ landing pages. you can even make a landing page that looks like an official testimontial from a real person, as if it's their own blog post. so whoever clicks your ad, really thinks a 35 year old single mom wrote the page and really is sharing her story, and the VSL she is linking you to has really "helped" her. i think you get the idea by now
these landing pages are how you get the conversion
the problem though with native ads is there is no user intent and you're shot gunning shit tons of ads in the aether and hoping to get conversion. the same way facebook ads work. facebook ads + native ads are generally a scam for most businesses and i would say only the ad networks are the ones benefiting. especially facebook, they are raking is so much money every day from naive solo advertisers and entrepneurs that have no idea what they are doing. sneaky little bastards
i say generally facebook ads + native ads are a scam because in SOME instances they can work. and these are very specific cases. i have little experience with native (dabbled with it a bit, made sales, sold products, etc) so i can't speak on that one. but with facebook ads i know for sure that if you sell low price products at $30-50 that are very visual like CLOTHES/APPAREL, then you can do well. because those products are low enough in price that they are impulse buys for a lot of people. and the product is visual in nature so it sells itself. therefore you just put the product in front of people and they will quickly add to cart, check out, and purchase, the very moment the see it.. very little marketing required
on the other hand, those high ticket products and shit, anything that is not an impulse buy, very difficult to make work with facebook ads. in my opinion
QwertE84
Registered Member
- Dec 21, 2019
- 69
- 31
I see what you mean about no user intent, I'm getting a very sh*t click to order form impression rate.
But do you think it's completely useless? Because I've seen people (using my spy tool lmao) promoting CB offers and even direct linking with native ads.
As for my order form impression rate, for me it doesn't matter too much because the clicks are cheap. I haven't got a conversion yet but pulling data from other bhwers I think currently it'll cost me about $200 to make a conversion that will yield $130 in revenue. For a completely unoptimized campaign, that seems very promising to me. I've done media buying with push subs before and I've managed to take a campaign from 30-40% ROI up to 225% (which is where I'm getting the funds to test native + clickbank). Please let me know what you think as I'm sure you have a lot more experience than me (I've only been doing this for like 3 months lmao)
can't really give you further insight because i don't do native + clickbank
typically you should see 1 order form impression for every 10-20 hops. if you are getting 100s of hops and no order form impressions and no sales, that mean there is something wrong with the traffic or VSL. no one is watching the video. people are landing on the VSL and clicking off within the first few minutes. either the video/offer sucks or your traffic is not targeted enough
native is hard because a lot of those websites can be very hit or miss. you need to know which sites are the most profitable and place your ads on those sites. whereas if you bid on keywords like youtube ads or google ads it so much easier cause you know that traffic is straight to the point and intent
unfortunately google/youtube ads has strict policies against any health related ad. there's definitely a way to get around that and advertise on youtube/google clickbank supplement VSLs, i just haven't figured out a way yet
i don't understand why you want to direct link on native ads so bad, why not make a pre lander to warm up the traffic in some type of way first? plus advertising networks usually do not like direct linking, so it's a bad habit to do that when running ads. and you can't even use your affiliate tracker when you direct link. not sure why you want to do this so much lol
QwertE84
Registered Member
- Dec 21, 2019
- 69
- 31
I don't man, I'm just curious
I see where you're coming from though, it's just I've never done clickbank before so I inevitably have quite a few questions. I prefer to try to understand why things are the case before implementing them
- Mar 8, 2009
- 2,985
- 11,374
Please use the multi-quote function if possible, as it makes the threads flow much easier. How to multi-quote can be found here Newbie GuideYeah, I understand but I've heard some BHWers say that when using paid traffic, it's better to have a very simple landing page as it forces the user into a choice (either to click through or to not click through), whereas if you have multiple options people lose focus
Opinions on that? Do you still prefer a blog style site even when using paid traffic?
Thanks for the help btw
QwertE84
Registered Member
- Dec 21, 2019
- 69
- 31
The thing that put me off search (google or bing) or youtube ads was the high CPCs, are they profitable for you?
Thanks for being patient with all the questions lol
QwertE84
Registered Member
- Dec 21, 2019
- 69
- 31
Thanks
nohupt
Power Member
- Jul 19, 2018
- 627
- 589
you should never, ever, ever direct link to an offer. i've been in aff marketing for over a decade and i made the mistake of direct linking in my early days. yes, you may get some conversions, but your chances of converting skyrocket if the traffic comes from a landing page that wets the user's appetite. think about it: nobody wants to sit through a video they're randomly being served. they need to WANT to watch the video BEFORE they get there.
read about headline marketing (for your native ads) and ad copy for your lander. think about the images as well as the copy. if you combine copy that makes the user feel like they need to urgently click the "get started" or "learn more" or "get it now" button with images that also promote the same urgency, you'll start to see higher conversion rates. there are a lot of ebooks about ad copy psychology, you should get used to reading them frequently to keep your wits about you when you write the copy.
hope this helps.
read about headline marketing (for your native ads) and ad copy for your lander. think about the images as well as the copy. if you combine copy that makes the user feel like they need to urgently click the "get started" or "learn more" or "get it now" button with images that also promote the same urgency, you'll start to see higher conversion rates. there are a lot of ebooks about ad copy psychology, you should get used to reading them frequently to keep your wits about you when you write the copy.
hope this helps.
QwertE84
Registered Member
- Dec 21, 2019
- 69
- 31
This makes a lot of sense, thanks
Ah, I didn't even think of this, I'm assuming the titles of some of the books could be found here on BHW?
Yes, thanks for the help bro