I have been providing SEO for awhile through my small firm, but I am getting into consulting and adwords management only now. I'm working on a campaign right now that is roughly $40k spend per month. I am setting my new rates at seo/inbound consulting $97/hr with monthly retainer. Also, setting my ppc management at 10% margin spend. Ideally I want to add 3 more clients at $5k per month fee for managing their campaigns, so these would be companies that spend over $50k a month on adwords. Do my fee's sound about right?