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Are linkpower divided through keywords?

Discussion in 'White Hat SEO' started by Scipio00, Jul 14, 2011.

  1. Scipio00

    Scipio00 Regular Member

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    Let´s say i want to rank for 2 keywords and i have only 40% Anchortextlinks.
    Now the 60% of the links passing only linkjuice/authority/trust but they won´t help for google to find out for what we are ranking.
    So is it more like we have linkpower and can invest this linkpower one time and after it is gone. Or does it not matter and we get the second keyword "for free"?


    Practical example:

    We want to rank for weight loss programs:

    Title: "We provide You the best weight loss programs that are available"
    Title2: "We provide You the best weight loss programs for your nutrition diet"

    In title one we try to rank for "weight loss programs", in title two we try to rank for "weight loss programs" and "nutrition diet".
    Do we have now lesser chances for ranking for the first keyword in the second version (of course with same backlinkstructure and only Anchortextlinks for the first keyword)?

    Reason: Sometimes it´s easy to rank also for some no competition where we don´t need any additional backlinks.

    Thanks
     
    Last edited: Jul 14, 2011
  2. Chrisss

    Chrisss Senior Member

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    Depends.

    If your kw are on the same page, then will your two anchor url point to the same page and only the first link will pass on linkjuice. You can consider your second link as a "NF" link, because it wont pass on link juice, but it will still help your ranking.

    If your are pointing to two different url, then will they both pass on linkjuoce.
     
  3. NapsteR

    NapsteR Jr. VIP Jr. VIP

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    I think second one is better. Keyword it title tag is huge advantage in serp. Since you already have linkpower to your site, your site has authority. But google doesnt know that it should rank you for your second keyword.

    Here is how I do, in my sites. When I want to add some new keyword for my site, I will add it in title tag, and point build some link with that keyword. Very few links would be enough since you already have authority. My site was 3 year old ecommerce site.
     
  4. madoctopus

    madoctopus Supreme Member

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    Your page doesn't compete against itself. It competes against pages on other domains. So no, targeting 2 keywords won't dilute one of them or balance the ranking power between the two.

    However, I don't recommend targeting 2 significantly distinct keywords with the same page. There are many reasons not to do that from SEO to conversion. What I recommend is targeting a keyword family. Also, if the keyword family is large I wouldn't use just a page but a section of the site for it, or even an entire site.

    Details matter though, so if the 2 keywords are very related, you can optimize them both on a single page but don't stop there. Optimize keyword1 on page1 more (60%) and keyword2 on page2 more. On page2 you also optimize keyword1. That way you get a double listing in the SERPs for both keywords.

    Usually for any keyword there are many many longtails, so I prefer to optimize one keyword family per page (with exceptions) and build links with anchor text that varies a lot but is around the main keyword (longtail keywords). So I could have just 10% of the links with the exact keyword but I would have 60% of the links with longtail keywords as anchor text and 30% with generic anchor text to look natural (e.g. click here).
     
    • Thanks Thanks x 3