I've heard in the past that websites with crappy designs usually do better with ad revenue, and such has worked out for me as well. Nice themes with lots of space? Forget it, no one even bothers with the ads. I've tried some nice themes out in the past, and minimal revenue was made, but with a crappy layout where everything is scrunched up closer, people tend to click on ads more. So yesterday I decided to experiment and appeal to my website's mobile audiences. I spent some time and modified a similar template to look like my current one, except that it's responsive. It also loads a lot faster, so that's good right? Added some responsive Adsesne ads and everything looks great. Just like my old site, except now the ads look way better on mobile. Nice! Compared previous daily earnings to that of the new layout... not so nice. Ad revenue is down by about 50%. I'm rather disappointed for putting in that extra effort to make my site faster and better looking only to find out the end-goal of generating more income failed. Going to be reverting to my slow and clunky layout now, but wanted to ask if anyone here has had similar situations or experiences.