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Are Bing Users Twice As Likely To Click On An Ad Than Google Users?

Discussion in 'Adwords' started by jonnyquest, Jul 29, 2009.

  1. jonnyquest

    jonnyquest Regular Member

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    Check it out

    http://www.techcrunch.com/2009/07/24/are-bing-users-are-twice-as-likely-to-click-on-an-ad-than-google-users/
     
  2. showbizvet

    showbizvet Power Member

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    Sometime back I remember reading that MSN users (bing now) are a differnent overall demographic than Google. For the most part being less tech savvy than Google users. That's a generality, but possibly what you have shown give credence to that point of view.
     
  3. Choronzon

    Choronzon Power Member

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    I look at it like this, no offense to anyone here.

    Google users = geeks who know a lot i.e. us
    Yahoo users = a bit more old fashioned and loyal
    Bing/Live = newbies, type with one hand, credit card at the ready in the other

    Just my take on it but I always try to target the newb audience first LOL
     
  4. tattoo

    tattoo Regular Member

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    I don't know but my CTR on MSN is the worst, followed by YSM. I do fine with AdWords. I'm not looking forward to Bing/Yahoo merger, because I don't make money with MSN.
     
  5. TheInternetHustler

    TheInternetHustler Regular Member

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    Bing advertises like crazy through adwords so a lot of bing users got there by clicking ads in the first place lol so they probably are more ad-happy than the average person...
     
  6. sre94

    sre94 Junior Member

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    I have sold very little through MSN

    Yahoo has definitely been better to me. Very low adspend, but good for some sales here and there
     
  7. Seariz

    Seariz Junior Member

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    Thats an interesting theory, lol I'm curious if that is true.
     
  8. TonyDavis202

    TonyDavis202 Junior Member

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    Bing sucks bad. 1 of my sites buy ratio is 1:50 on bing, 1:25 on adwords on the same keywords. Also since they only control 5-8% of the market, it's not even worth the set up. Pennies to dollars if you ask me.
    Posted via Mobile Device
     
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  9. Seariz

    Seariz Junior Member

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    Shitty...well that's good to know. Was this a product you were selling? A service? Adult? I'm curious as to how 'click happy' bing users are. The platform is setup to make you think there are no such things as advertisements or that everyone is an advertiser (to the basic user obviously). I'm just wondering if for a service type affiliate or iframed affiliate that this could be a good thing, as to where with a product, its much less related and they are still looking around.
     
  10. hiding_whitehat

    hiding_whitehat Junior Member

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    Bing is the default search in IE, which is the default browser in Windows.

    So not tech savvy enough to switch the browser, or the default search. That's def a different demographic.
     
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  11. Seariz

    Seariz Junior Member

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    Does anyone here know how Bings prices compare with Googles? Just curious on the cost per click for the newbie demographic - seems like it would be good as long as it was a lot cheaper.
     
  12. ddawg0169

    ddawg0169 Newbie

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    My experience has been that Bing artificially inflates their required bids so that it looks like they're on the same playing field as Google and Yahoo. I pay the same on MSN as I do on Yahoo and I get 1/10 of the traffic.
     
  13. TonyDavis202

    TonyDavis202 Junior Member

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    Well I sell a lot of products but those stats are from my product sell of accessories ranging from $0.50-$10. When we are talking my other sites which the average sale are between $50-$150, the gap is a lot higher

    For example, my Wife uses the same keyword on Yahoo, Bing and Google. Here's her stats by clicks from yesterday: Google had 430 clicks, Yahoo 113, Bing 16. Frickin 16!!! After a enough days of 16 visitors coming, they will eventually convert but its not worth it to me. Only big plus is Bing has 1/4 of the competition because most advertiser don't want to waste there time with them.

    Google and Yahoo are always going to be better because they have branded there selves without spending Billions a year.

    Google Controls like 70-75% of the market compared to 5-8% from Bing/MSN. Plus bing Platform sucks to me

     
  14. The Infiltrator

    The Infiltrator Junior Member

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    You guys are negative. There is a SEA of opportunities in PPC with Bing alone!
     
  15. TonyDavis202

    TonyDavis202 Junior Member

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    Did a test today with 1 keyword. Same title, description, url, etc. Bing got 4.73% click rate, google 3.11% and yahoo 2.78%.

    Seems like Bing are more "click happy" and google customers have the "I have options" approach. I would recommend you do your own test but Google has more customers