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are backlinks getting less important?!

Discussion in 'Black Hat SEO' started by semilar, Nov 2, 2010.

  1. semilar

    semilar Regular Member

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    hey folks,

    I've been noticing that more sites with 0 or just a few backlinks start ranking above sites with lots of backlinks on keywords where articlesbase / youtube etc are in the top ten - and above them - and above affiliate sites that follow the standard 10-30 pages, few backlink wheels approach...

    To test how important backlinks might be I simply tested by blasting an affiliate site (not mine) with some(I guess small) scrapebox blasts... since there is no real sandbox for backlinks I am only doing something good to this affiliate site anyways, so I thought, what the ****, lets try it.

    that site has now about 150 backlinks more(wordpress only) then before the blast(before it had about 40), the backlinks are all with different keywords in the anchor text. I tried to get only backlinks from niche relevant sites.

    guess what, that site is still not able to get above the site that has only 2 freaking backlinks...!!! and these 2 backlinks have a pr of n/a to the page, and the main domains have pr 4. the pages have 41 and 20 outgoing links each... and the pages, both of them are not content related to the site they link to.

    so in my amateur opinion these backlinks are not strong, now are they?
    however - the affiliate site I blasted had below 20 pages, more or less keyword optimized, while the other site has about 1200 pages indexed - and guess what, only rss feed autoblog articles are on that site, but 2, the ones with the affiliate links...

    the small affiliate site has no content that is duplicate content according to copyscape, and the 2 backlink site passes copyscape too (wtf, how is this possible, 99% of it's posts are from rss feeds?!)

    both sites have a pr of 0 and an age of 0.
    the 2 backlink site has the keyword in the h1, the affiliate site I blasted has not.

    the keyword is a 3 word phrase. the affiliate has 2 of these words in it's domain, the site with the low backlink count has all three in it.

    guys... I DON'T GET IT... or is an exact match domain more important then quite a few backlinks...? still, the affiliate site has all keywords in the url to some articles...

    even with not-that-good onpage seo the affiliate site I blasted should rank above a 2 backlink site with rss content...

    seems like more content + exact match domain + better onpage seo outperforms lots of links(I guess if the links go into the thousands, it will be different) + almost exact match domain + small site + "could be better" onsite seo

    I am going to do some more blasts, maybe that does help. this time with the exact keyword match I used for the search, in my previous blast I did only add anchor text with keywords that have a high search volume(but still, the other site does not have the keywords in the backlink anchor text too, so that shouldn't have been the problem...)

    what do you guys think?
     
  2. boomstix

    boomstix Junior Member

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    Brisbane mate!
    From my experience, a site with the keyword in the url as well as good on page optimization hugely improves your positioning in google when compared to a site that is just blasted with backlinks and has horrible on page SEO.
     
  3. craigslistguy

    craigslistguy Regular Member

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    well gee theres your problem. You have keywords on your title and thats fine, but if the content doesnt match what your keywords say then according to google spiders YOUR SITE ISNT RELEVANT to the topic you presented google in your first impression aka YOUR KEYWORDS.

    How do you expect to rank high with google when your content is shitty at best and doesnt even match your keywords that your "telling" google your site is about.

    hmmmmmmmmmmmmm
     
  4. bobbylove321

    bobbylove321 BANNED BANNED

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    If you have the exact keywords in your domain that's like 75% of the SEO.

    The rest is on backlinks, and where they come from.

    The less outbound links on the page that is linking to you, then the higher the authority is from that backlink.

    So if a PR 4 website was linking to you, and it only had 5 link partners, then you'll get more benefits from the PR 4 than if it had 200 link partners on its page where your site is getting the backlink from.
     
  5. Bolo334

    Bolo334 Junior Member

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    Less important? No way in tell. Unless the search engines find a better way to gauge quality they'll keep using backlinks as "votes" to separate the wheat from the chaffe.
     
  6. deviatus

    deviatus Power Member

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    Without backlinks playing a large role, G would have to rely more on on-page SEO and visitor behavior, which would make results more volatile, and if they think black hat linkbuilding is bad, traffic manipulation and on-page black hat is even dirtier.
     
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  7. semilar

    semilar Regular Member

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    sorry, I guess I wasn't clear enough - I was referring to the content on the 2 sites that do backlink to the site that has only 2 backlinks. I wanted to say that these 2 backlinks are not only shitty because of nonexistent anchor text, but the content has nothing to do with where the link goes to, and still... better ranking. the site itself has content relevant content, and is the one thats ranking higher then the other one with soon over 300 backlinks...
     
  8. semilar

    semilar Regular Member

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    @ boomstix & bobbylove321:

    I thought so too, so I did a search with the keywords in the domain of that affiliate site - still, pages like articlebase and ezine are ranking better, while having 0 page backlinks (but of course lots of domain backlinks...) even a forum thread is above it...
    but all better serp positions have like a minimum of twice as much links to the whole domain. maybe I am underestimating the domain backlinks and overestimating the page backlinks...? hm. shitty onpage seo seems to be a real problem too...

    hm.
     
  9. bobbys

    bobbys Regular Member

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    No, they're not.
     
  10. craigslistguy

    craigslistguy Regular Member

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    You just answered your own question. THIS IS WHY ITS RANKING HIGHER than the one with 300+ BL. Those 300+ BL obviously arent QUALITY BL not only that it probably doesnt have relavant content like your other one thats ranking high does it?

    And like i said before if your site doesnt have content related to your keywords THEN GOOGLE WILL THINK ITS A BS SITE.

    And obviously content doesnt matter where the link takes you but thats not what im saying.

    IN ORDER FOR THOSE BACKLINKS TO MEAN ANYTHING TO GOOGLE the CONTENT surrounding the BL has to be relevant to your keywords so google actually scan the f*king article. When google scans your keywords and then scans your content and it DOESNT RELATE WHATSOEVER then its not going to INDEX. Which is why your site with the RELEVANT CONTENT IN THE BODY is out performing your site with a million backlinks
     
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    Last edited: Nov 3, 2010
  11. marc3777

    marc3777 Registered Member

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    I read an article somewhere recently and for the life of me I can't remember where, but anyway the gist of the article was that the content surrounding your keywords seems to be playing a bigger role than previously thought.

    They ran a test and If I remember correctly it went something like this...

    Two articles all things considered were pretty equal. i.e. domain name, age, no links, and same basic content with one exception. "Related terms in the document"

    For example: Keyword "Stones" (the band, not jewelry)

    Page 1: The word stones was dropped in the content about 6% with no real attention to surrounding content. Ranked poorly for its intended Key phrase.

    Page 2: was basically the same content only more emphasis on surrounding, RELATED terms i.e. Concert dates, Ticket Sales, Tour Dates etc. The results were that it blew the other page away in results

    So the conclusion was that G looks at the document as a whole and loooks for other similar related topics to decide how relvant the page is. In this example just using the term stones was too vague. Stones could have been the band or the rocks and since google didnt have any help in document #1, it ranked poorly.

    In doc #2 the surrounding content made it clear it was the band, and therefore G ranked it much better.
     
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  12. craigslistguy

    craigslistguy Regular Member

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    am i talking to myself here?

    Im pretty sure i stated that in a simpler form lol.

    Good post tho Marc. This is EXACTLY what im talking about
     
  13. semilar

    semilar Regular Member

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    I guess you're right. I just realized that there are a lot of variables that have to be tweaked in order to get a good ranking... a lot of relevant content, a good domain being some important of them... I guess links are way overrated unless onsite seo is good and the links have a good quality (high pr, content relevant, good anchor text, different sources, meaning not only wordpress etc) OR flooding a site with backlinks to make up for the lower rating for the links...

    What puzzles me is that the site with 2 backlinks and 1200 indexed pages, this site has 99% duplicate content(meaning other sites have the same content, I guess it has no onsite duplicate content), in fact only 2 articles on that site are unique(!!!) and it is still doing better... shouldn't google devalue the duplicate content? or is the duplicate content still of value because there no sites with the same content ranking for the specific keyword - no competition by earlier versions of the same content...?
    Obviously I am answering my question again - the duplicate content does not get devalued by google...

    I mean the only things that this site is doing better then the other one is a)better domain b) lots of duplicate content relevant content and maybe c) onsite seo... I am starting to believe in auto blogs, seriously.

    I'll wait some more time for the new backlinks to get indexed, but I wonder if it will have any impact at all on that site.
     
  14. marc3777

    marc3777 Registered Member

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    LOL I'm sorry buddy, I guess you did say that. I missed it.

    Um Ya What craigslistguy said!
     
  15. craigslistguy

    craigslistguy Regular Member

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    Lol hilarious
     
  16. miyaki

    miyaki Newbie

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    to be honest link-wheels are the way to go these days. they are by far the most efficient as time:effectiveness is concerned.
     
  17. klawre1221

    klawre1221 Regular Member

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    so you are saying blog comment spam is worthless for seo? Old news.