I've always done OK with the tactics I've used to get my sites ranked in Google, etc but I keep getting told that I should be using articles. Now, is that because a) backlinks get created from the site that holds the article, b) backlinks get created when someone uses the article in a newsletter/on a webpage or c) because people read the article and click the link? I'm dubious about the amount of effort it would seem to take. I've noticed someone here keeps plugging the idea of writing an article for $10 (or thereabouts) and shoving it onto 5700 sites. Does having the same article on that many sites really give any benefit? I'd be interested in your experiences - good or bad.