Apple bumps Coca-Cola to become world's top brand

Discussion in 'BlackHat Lounge' started by Asif WILSON Khan, Oct 2, 2013.

  1. Asif WILSON Khan

    Asif WILSON Khan OG Blue Tick Exec VIP Jr. VIP

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  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Nice share.

    I have no idea how they measure this but I'm pretty sure the McDonalds and cocacola logos are much more recognized worldwide than Apple.

    Go to a tiny village in Africa and ask about cocacola, they all know it. Ask about Apple, they'll give you a fruit.
     
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  3. Red__

    Red__ Registered Member

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    This report is just about brand value, not brand awareness. If it was brand awareness, i agree that mcdonalds and cocacola are going to be 1-2 easy.
     
  4. W9go

    W9go Jr. VIP Jr. VIP

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    next year it will be google ......
     
  5. phil7346

    phil7346 Registered Member

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    Thanks for that. I thought it was awareness too and was also going to comment about IBM, GE and SAP? :)
     
  6. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I have never been convinced with how they measure brand value. To me it's just another excuse to sell "Top Something" magazines.
     
  7. Robvandam

    Robvandam Junior Member

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    I see where you're coming from, except, how does one define brand value? Isn't brand value directly linked to brand awareness itself?

    Since a brand has little value if many people aren't aware of it. I.e. the two go hand in hand.