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App Promotion Methods and Hints

Discussion in 'Mobile Marketing' started by keenmobi, May 22, 2017.

  1. keenmobi

    keenmobi Jr. VIP Jr. VIP

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    APP PROMOTION


    The profit from the application directly depends on the number of users who installed it and regularly use it. For a large number of new users to download your application, it should be visible on Google Play and the App Store. Most of the users install applications, seeing them in the first positions in categories or searching for a store.

    Promotion of applications (iOS, Android), except for output to TOP stores, solves the problem of attracting new users through other channels, keeping them and increasing conversions inside the application.

    How apps are ranked in the App Store and Google Play Market do not disclose the algorithms by which applications are ranked in their stores. Only the main factors are known:


    • Number of installations
    • Growth dynamics
    • User ratings
    • Number of reviews
    • Keywords used in the reviews
    • Keywords used in the titles and descriptions
    • App Developer Name (Google Play only)

    • The number of times an application has been removed from the device
    • The number of times an application is run by users



    APPLICATION PROMOTION TOOLS

    To promote mobile applications, the following tools are usually used:

    1. Optimize the App for the AppStore, Play Market

    2. Publication of materials in the media

    3. Contextual advertising (Google AdWords, Yandex.Direct, etc.)

    4. Advertising in social networks (Facebook, Youtube, VKontakte, Instagram, etc.)

    5. Advertising in other applications

    A separate tool for promoting the application is paid downloads (motivated traffic), when you pay people for installations. Usually the main task of promotion is the output of the application in the TOP of Google Play or Apple App Sore and the creation of a positive rating with good ratings and reviews. And after getting into the TOP you will attract already real users in a much larger volume.



    STAGES OF APPLICATION PROMOTION

    Mobile marketing includes several stages.

    • Stage1. Optimizing the application. It is important to choose the right icon, make screenshots, compose a description and select keywords.

    • Stage 2. Setting up analytics. Connecting the necessary analytics codes, setting goals, connecting advertising offices, creating audiences for remarketing.

    • Stage 3. Work with journalists, PR. The more major media will write about your application, the more downloads you will receive in the first days of its publication in the store.

    • Stage 4. Launching advertising campaigns. In addition to the main advertising channels, remarketing is launched. The user sees ads directly on their phone - on search pages, sites, social networks, in other applications. In addition, advertising is shown to "warm" potential customers who are somehow interested in your application.

    • Stage 5. Analysis of the results. After conducting test advertising campaigns, then adjust bids, targeting, advertising messages, etc.

    HOW IT WORKS

    Users are increasingly looking for information, choose products and make purchases through mobile devices. Traffic from mobile devices opens another channel for making a profit for business. In Internet marketing, a separate area of "mobile" advertising - campaigns, "sharpened" for mobile devices, promotion of mobile applications.

    Mobile devices have become a very important channel of communication with the target audience. Having your mobile is a strong competitive advantage for business.

    Mobile applications, like websites, need advertising. The "natural" way is almost impossible to achieve the required number of installations of your application and its active users. At least at the initial stage.

    Our "mobile application promotion" service consists of two stages - technical audit and development of a promotion strategy. The first stage is the definition of current optimization problems, the software component, the architecture and the application interface; Drafting of the technical task and control of its correct implementation by the development department. At the second stage - search, selection and introduction of the project promotion in the channel plan; Adjustment of advertising systems and systems of analytics.

    HELPFUL INSTRUMENTS:


    Contextual and media advertising. Placing text and image ads on mobile search pages and partner sites Google AdWords.

    Targeted advertising. Advertising on social networks Facebook, Instagram, Youtube, precisely targeted at your audience.

    Advertising inside of applications. Placement of advertising in other mobile applications.

    All above is pretty hard to implement, so you need to have talented, dedicated people around you before to start all these steps.

    Good luck in your App journey!