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Anyone using controversy to build links and social signals?

Discussion in 'White Hat SEO' started by macdonjo3, Jul 17, 2016.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Is anyone here successfully using controversial to build backlinks?

    I started doing it with a client. I did it twice. It went something like this, both times.

    1. Waited for a major event that got local press. Something involving emergency personnel or government decisions.
    2. I wrote an opinion piece on the company blog, the day after the event coverage.
    3. I photoshopped a cover image for the blog post, with a controversial statement across the image. The background image was a real picture from the local event, that I or the client took. This will increase Facebook reach in step 4.
    4. Then I shared it on the client's Facebook page, who has thousands of Facebook likes from regular Facebook interaction over the years.
    5. People shared it, from 20 to 50 times. The articles got a few thousand views each time, and drove traffic to other pages on the website. No paid PPC needed. The text was over 20% anyways, so I didn't even plan on doing PPC.

    A few thousand views in my client's area is pretty big, as it's not in a city, but a rural area.

    However, I haven't landed any backlinks, yet. I just started so it's certainly too early to judge, but I think pivoting what I talk about, could yield more links. The social signals and traffic boosts are nice as-is, however.

    Anyone doing anything similar for their clients?
     
  2. uristjack

    uristjack Junior Member

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    Not personally, but this reminds me of one of the 48 Laws of Power (Great read, by the way. Absolutely recommended.)

    Law 6 - Court attention at all costs.
     
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  3. davids355

    davids355 Jr. VIP Jr. VIP

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    I havnt tried this but it makes total sense. I see the big newspapers and news apps doing it all the time - you can just tell its total link bait the statements they make in the title or even just the way that titles are worded to make it sound like they are making a statement or refering to something. Even when you know what they are doing, it still entices you to read. Clearly its working for you and your client as well.
     
  4. ThatSEO

    ThatSEO Jr. VIP Jr. VIP

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    Just googled ' controversial' and nothing came up, what is it?


    edit: Unless you mean just rehashing news and commenting?
     
  5. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    For content calendars I'm taking the approach of having at least 1 trending topic per month. It doesn't necessarily always have to be controversial. I also think exploiting the controversy could potentially be bad karma if you're not careful.
     
  6. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Yes, GREAT book.


    Yeah, I just started, but I like it a lot. I read the idea on an old blog post. I can't remember who, but it may have been a guest post on Moz.


    https://en.wikipedia.org/wiki/Controversy


    We've had a few haters come along. Nothing major yet. If what you say is accurate with some clickbait, risk is pretty minimal.
     
  7. Take Action

    Take Action Jr. VIP Jr. VIP

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    We have faced a bad situation while trying to propose a controversial article to my client. It was offered to publish on a top authority site but he refused to continue that project even though the article has nothing negative about him. Client says he don't want this type of controversial story lines.

    Haven't really got any ideas to convince them.. Let me know if you have any, it will help :)
     
  8. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Ha! Wow. Nice work. Who wrote the article?

    I don't know about convincing him. He has to be aware of the benefits.
     
  9. uristjack

    uristjack Junior Member

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    If you want to convince him, show him examples of when it has worked. You're also going to want to show him how it fits into your greater marketing plan.
    Best of luck convincing him!
     
  10. Take Action

    Take Action Jr. VIP Jr. VIP

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    @macdonjo3 @uristjack: Journalist wrote that article which focused on the recent Brexit issues.. Client has rejected the article and never shown interest in working on that again. I need to explain him about the value of a viral content but he is not even ready to listen to me on this particular project.
     
  11. uristjack

    uristjack Junior Member

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    Well, if he isn't going to listen, don't try to speak to him. There's nothing you can do if he's rock solid and not listening. Sorry to say this, but there's very little to do.