Is anyone here successfully using controversial to build backlinks? I started doing it with a client. I did it twice. It went something like this, both times. 1. Waited for a major event that got local press. Something involving emergency personnel or government decisions. 2. I wrote an opinion piece on the company blog, the day after the event coverage. 3. I photoshopped a cover image for the blog post, with a controversial statement across the image. The background image was a real picture from the local event, that I or the client took. This will increase Facebook reach in step 4. 4. Then I shared it on the client's Facebook page, who has thousands of Facebook likes from regular Facebook interaction over the years. 5. People shared it, from 20 to 50 times. The articles got a few thousand views each time, and drove traffic to other pages on the website. No paid PPC needed. The text was over 20% anyways, so I didn't even plan on doing PPC. A few thousand views in my client's area is pretty big, as it's not in a city, but a rural area. However, I haven't landed any backlinks, yet. I just started so it's certainly too early to judge, but I think pivoting what I talk about, could yield more links. The social signals and traffic boosts are nice as-is, however. Anyone doing anything similar for their clients?