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Anyone that does OFLINE work, please help

Discussion in 'BlackHat Lounge' started by SpellZ, Mar 4, 2010.

  1. SpellZ

    SpellZ Regular Member

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    Location:
    Toronto, ON
    So first of all... I DID IT!
    I opened up a company

    The 'working' part of it is working
    the making money part of it is not.

    I need to find advertisers who want to promote on my site.
    Today I messaged 30 local stores, none of them replied back.

    Now I got phone calls + meeting them in person as my steps #2 and #3 since step #1 (email) didn't work.

    How effective is walking in there in person?
    And do you think they'll be down for a quick 10 minute meeting?

    Its just ... Ugh... I just want to make my first 5 stores, make some $$$ from there, and then I'll know it'll go a lot smoother
     
  2. SpellZ

    SpellZ Regular Member

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    Location:
    Toronto, ON
    No/ No one?

    Hmmm
     
  3. foxriver

    foxriver Junior Member

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    Here's an easy way....... well one way to start getting customers.....this takes a little work, and you can do in conjunction with your existing marketing plan.

    Focus on a city or town, pick out a specific market. Lets say Dentists.

    Grab a domain for your city and specific market. Let's say your in Madison and you're gonna work with Dentists. Find a domain that would include MadisonDentists.com ......something like that.

    Go to your Madison online yellow pages. Create a one page Madison Dentists Directory. Use your yellow page info to add 5, 10 or 20 dentists. Do some backlinking, bookmarking or whatever and get some traffic to your new site, try and get it on page 1 of google local.

    Now there are several approaches you can take when calling or emailing Madison Dentists. (actually your approach can be anything as long as its unique) If you have your simple directory on page 1 of google I'm sure you can see how you might use this. You use it as an example of your expertise!

    Option !
    You can sell them an inner page of your directory for a monthly fee or one time fee. Again, a foot in the door to sell a more complete website and services.

    Option 2

    If the dentist doesn't have a website, sell him your full offline package.

    Option 3

    If he does have a website and its not on page one, tell him where he needs to be and offer your services.

    Option 4

    Lets say he's on page one and has a hot looking site. From experience most sites are monuments to the doctors ego, they need to be reworked. Depending on your experience you could offer a consult.....leading into a monthly seo fee for you.

    It almost never fails, none of these guys has an autoresponder and if they do, it isn't on page one. Explain the benefits of an autoresponder....and sell sell sell!

    I'll give you one more use for the little directory you just built.

    Sell it! Sell it to the top bidder!

    If you were able to get your little directory on page 1, go down your lists of dentists, in this case, ask them if they would like to own the site. Give them the stats....ie, 500 visist a month etc. ....... I know one guy who does this and sells some of them for 1000's and then charges the purchaser for any website changes or maintenance


    ==========

    The key is to use the little one page directory as a foot in the door approach. More and more directories are coming online every day, the more unique you make yours the better for you. I've set up these directories with maybe 10 listings and then create maybe 2 inner pages for 2 dentists so I can use as an example. I'll even add an autoresonder to the site and give something free if it applies to the particular market......that really helps to create interest.

    For one town close to me I created a custom directory for the entire town. I grabbed about 10 local businesses and gave them a position on the first page and inner pages. Drove some traffic and these businesses were getting calls and leads....they loved it and made great references for me to work the rest of the town.

    You really are limited to your imagination when working with local businesses.

    Here's the bottom line. You need to be confident in your ability to create an online presence for your offline customers the will result in them making money. Most of these folks are really hurting....on the verge of giving up and you just might have what they need to be successful.

    There's a saying that goes something like this: "Help enough other people get what they want and you"ll get everything your want and more!" I heard that from Zig Zigglar and if you truly make that your motto....sooner or latter things will start to go your way.

    Don't give up.

    Remember we are in the toughest economy in our lifetime and probably our parents.....I'm 56.

    Remember also, offline marketing is some sort of magic technique where people come running your way giving stacks of cash or as some say "offline gold".....that's pure crap, at least that's been my experience.

    My sons gets emails and phone calls almost on a daily basis with someone trying to show them how to do their website better, get them more business, rank for more terms...you name it.

    That's your competition.

    The directory approach isn't for everyone, however, you've already taken action. All this takes is 10 bucks and some hosting which you probably already have. Hope you give it a shot and let me know how it goes!

    Hope I didn't ramble too much....Good Luck :)