Anyone sweating? Google ready for action against content farms

Discussion in 'Black Hat SEO' started by zoomsixx, Jan 22, 2011.

  1. zoomsixx

    zoomsixx Jr. VIP Jr. VIP Premium Member

    Apr 29, 2010
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    SEO, Social Marketing
    Google is ready to fire a shot across the bow of the so-called content farms, willing to acknowledge recent criticism of the quality of its search results but still not quite ready to detail specific remedies.
    The company plans to announce this morning that it has heard the complaints over the past several months regarding the quality of Google search, without question the most important component of Google's public image. While no hard details were provided in an interview prior to the announcement, Google's Matt Cutts, principal engineer and lead voice on search-quality issues, told CNET that the company will employ crowd-sourced feedback and other metrics in hopes of penalizing content scrapers and obviously low-content sites within its index.

    "Today, English-language spam in Google's results is less than half what it was five years ago, and spam in most other languages is even lower than in English," Cutts plans to say in a blog post Friday morning. "However, we have seen a slight uptick of spam in recent months, and while we've already made progress, we have new efforts underway to continue to improve our search quality."