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Anyone here have experience with influencer marketing?

Discussion in 'Instagram' started by BenChevy, Feb 9, 2016.

  1. BenChevy

    BenChevy Junior Member

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    Its reported that influencer marketing will result in on average $5-6 (in 2014, now $9 in 2015) for every for every $1 spent.
    http://www.adweek.com/socialtimes/i...ing-deciding-whats-best-for-your-brand/624838

    I've always had a feeling that it was bullshit but at the same time there's a lot of evidence that it has good returns. For example CocoWhite(same founders from BooTea) were on of the winners of a Shopify competition having grown the company to 7 figures within a year. There was also that Australian that sold SkinnyMeTea and made like $500,000 per month. Both only do influencer marketing. If you look on their Instagram page, their engagement isn't that good, so Im a bit confused how they all convert.

    Other examples are obviously Daniel Wellington who's on track to make $200 million this year, FitTea, BrightWhite, Shredz etc.

    I'm thinking was doing it myself for my clothing company but not sure if I believe the return will be that great. An influencer with 1 million followers would probably ask for about $5000-10,000 per post. Does anyone actually believe that someone could pay an influencer $5000 - $10,000 to promote a teeth whiting product and get $25,000 to $50,000 in return?

    Anyone here ever marketed a product on Instagram with influencers?
     
  2. MonsterMag

    MonsterMag Power Member

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    Teeth Whitening is a bad example. Usually you want to promote your product to a specific target audience. Check all those bikini-girls on IG. They get followed by guys and girls, wearing bikinis, sunglasses necklaces etc. They get the stuff for free and ofc get paid good depending on their audience. Your examples are about tea-companies which have an audience that likes this kind of 'healthy tea BS'. They love to fall for it and pay outrages prices for 'special limited only mix' that the owner buys for a dollar at the next walmart.

    There is more to it, but just use some common sense while researching and you'll get it yourself.
     
  3. BenChevy

    BenChevy Junior Member

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    Companies like Fittea and CocoWhite are very aggressive when it comes to influencer marketing. Go to a popular IG page and you'll likely see some tea or whiten product. I know they're product are shit but they make lots of money. They make a lot of money which allows them to be more aggressive.

    But like you said the products aren't that great so how is the roi so high?
     
  4. MonsterMag

    MonsterMag Power Member

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    Also I want to add that I don't believe these numbers... There was a thread here about BooTea before... the website rankings just don't add up to the numbers they report. If they don't host landingpages on external sites this is simply not possible the way they tell the media they do it.
     
  5. MonsterMag

    MonsterMag Power Member

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    The ROI is so high because they sell cheap shit for big bucks...
    If you are interested in this stuff, read about the Mast Brothers and Noka chocolate - both in the chocolate business, and both fooled their customers to make millions.

    Edit:
    Noka starts here:
    http://dallasfood.org/2006/12/noka-chocolate-part-1/

    Mast Brothers starts here:
    http://dallasfood.org/2015/12/mast-brothers-what-lies-behind-the-beards-part-1-tastetexture/
     
  6. BenChevy

    BenChevy Junior Member

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    I think you mean SkinnyMeTea. Yea I saw the thread and website stated she made $500K in revenue per month. I believe her though. Ifyou go to this site and scroll to the bottom you'll see you in a video, 2012 I think. Plus Shopify needs to confirm those numbers.
     
  7. SteveHolt

    SteveHolt Junior Member

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    You guys are right on the money here, we've worked with all the brands mentioned in this thread. ;)

    The valuation of promoted posts varies greatly.. While some agencies ask $1 per every 1,000 followers to have their influential clients rep your product, most niche pages charge significantly less and have just as much engagement as influential people.
     
  8. boradori

    boradori Newbie

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    thank you for sharing that, never knew people made so much money doing these kind of things
     
  9. Fabiocci

    Fabiocci Newbie

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    To answer your question about experience with influencers. We have a women clothing and fashion online store. I've tried to reach out to a large number of influencers (at least 60) I have proposed the idea of working on a commission basis (generous 20%). instead of paying a flat rate. Most of them refused and preferred the flat rate even though they could make much higher if they are confident about the type of audience they have.

    Which made me raise the question whether most of these influencers have an actual, targeted buying audience or just random followers/bots.

    My advice to anyone is before you pay for a post make sure the audience is COMMENTING and liking of the posts.
    It doesn't make sense when someone has 2 million followers and get only 10 comments on a post. (I've seen this a lot on FB)
     
  10. colorme

    colorme Senior Member

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    Wrong example, but I understand where you are coming from. Why would Pepsi/Coca Cola and others pay $2M+ on 30 sec commercials. Why not offer the TV stations a commission where they could earn more. Or, hey do that with print media? Influencers are no more or no less than another media on which to advertise your wares or services. The ones that accept a commission are usually the noobs.
    The TV station, magazine, or influencer does not know if their followers will like, or even buy what you sell.

    So, don't think of those that turned you down as being fake. They are just smart business people. They don't know you, don't know your merchandise/or service, and thus want up-front money.

    You could contact, those that you believe are a good match for what you sell, and offer to send them samples of what you have for them to try out. Ask them to post if they like it. Some will, some won't. Don't take it personal; it's business.

    I work with many brands and influencers. It goes both ways. Some large influencers are not given the time of day by some brands, for whatever reason. It's just not a match. But, saying that influencers are fakes, etc., because they don't want to promote your company in return for commission, is just not correct. Remember that large budget companies pay influencers. These companies measure everything. If they see a return, it's because it works for them. It can be a short term return, or a long term return. That is something that only you can decide.
     
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