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##Anyone here do marketing for a profession in the offline world? (outside of IM)

Discussion in 'BlackHat Lounge' started by blackboxer, Oct 8, 2010.

  1. blackboxer

    blackboxer Jr. VIP Jr. VIP Premium Member

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    hi guys, second thread on here needing some career advice, was looking at doing a bachelor of business and marketing,

    but I was wondering if anyone here could offer me their experience and knowledge and perhaps share their job role and their day to day responsibilities.

    Thanks of course will be given on anything helpful, please offer me any advice/knowledge.

    I wanted to work with computers but I don't want to just be a 'server maintenance/call centre/programmer etc

    so marketing appeals to me more because , well from what I can gather , it allows you to use your creativity side as wel as doing something different everday

    anyways, please help me by offering some advice/knowledge/experience
     
  2. corrosion

    corrosion Registered Member

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    Well I didn't take 'Marketing', but I took Advertising which is under the marketing umbrella so I have an idea of what the future may entail for you. First off, what you're going to learn isn't going to be straight marketing material and I'm sure you'll be given classes that will dip into various subjects that will allow you to choose which prod (I don't know, the metal wires on an umbrella) you want to pursue.

    I work for a smaller, private company so the day-to-day work will be different, but the same case goes for whichever agency or company you decide to work with.

    Right now, my projects entail handling the building of the new website (since I don't know coding, all I did was design and giving project directions), I make overall suggestions on how to create more leads (which lots have to do with direct marketing and out-of-home advertising) but being that you're heading for marketing, again, you'll be given completely different roles. My guess would be that you're going to analyze the market and make suggestions on to better improve sales/leads/image/awareness etc...

    I could write for days, but all in all, business is a good course to fall back on because (a) the demand to reach a target audience will be here for a long time and (b) it's a very broad subject that can get you in a variety of different positions to start off with and you can grow from there.

    Not sure if this post helped, but those are my 2 cents that I have graciously put into hopefully uncrushable piggy bank of dreams.
     
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  3. blackboxer

    blackboxer Jr. VIP Jr. VIP Premium Member

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    thanks your post did help, From what I can understand, your role is more of a project management role with a focus on generating leads?

    I know advertising is 'one slice of the marketing pie' so im tossing up whether to do advertising/marketing as advertising is more of a specializing career whereas marketing is the 'umbrella' as you put it so theres more room for movement/growth ?

    thankyou for your advice and anymore is most welcome.
     
  4. MaxWeber

    MaxWeber Regular Member

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    If it is an undergrad course, keep the options open by doing a bus/marktg joint course.

    then you could focus on a post graduate level into a specialism such as advertising/ marketing/ public relations/ international marketing / brand awareness / consolidation etc. etc...

    my tip to you is to try to get as much experience as possible during your studies on ANYTHING related to marketing / business in general.
    even offering your services for free, because when you are looking for a regualr income when you graduate, this will help you a lot.

    Oh, another thing... very important....
    look around you EVERYDAY.....
    study (in your own little private way), every aspect of the business which you see in the malls. high streets etc...
    ask yourself questions like
    what could / would i do differently if i was working in that company,
    why are they not ready for expansion?
    why do they appear to be cutting back on their ad budgets?
    why have they recently decided to split their operational budget into 50% / 50% online and offline etc...

    An excellent marketer will be sensitive to these type of things, and then your education will inevitably lead to how you could make things better... both online and offline.

    At the moment, manage your time effectively, because you will also yeild great insights into some of the cutting edge strategies by researching online, including this BHW forum, cos this is an education in itself...

    Finally, to be succesful in marketing, you need to have good social and interpersonal skills, and be prepared to work outside the box of "normalised working hours", as well as having the business acheumen to think outside the box once you garner more experinece.

    I hope that helps a little.

    I wish you all the very best in your path, whatever you decide to so.

    Good Luck
     
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  5. blackboxer

    blackboxer Jr. VIP Jr. VIP Premium Member

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    thankyou global for your input,

    anyone else with similar advice or experiences they could share woul be much appreciated

    cheers.