Idea that popped into my head. I presently do billing at a cell phone provider here in the States. 10% of my calls come from people screaming about a $9.99 charge on their bill that they swear they didn't request I know better, it usually comes from responding to TV ads like "OMG TEXT RINGTONE TO 12345 TO GET A FREE KANYE WEST RINGTONE (fast quiet voice saying you'll be charged 9.99 a month for this)". So... does anyone affiliate or run a short code service? Is it worth it? The only places I know to go are thru Tier 1 aggregators like Verisign -- the same one my company uses to manage short codes.