anyone going next week to adtech in NYC? im thinking about going, but ive never been to one before. just wondering what the atmosphere is like there, is it casual or is it a formal, dressed up affair? im the type of person whos comfortable in boots and jeans or sweats. i hate getting dressed up unless somebody's died. and what actually happens at these events, anyway? is it just a place to meet your AM's then go home or does anything eventful go on?