I'm wondering if anyone here has considered starting/has owned an offline business? All SEO experts/media buying companies focusing on offline business would go out of business if their work didn't turn a profit for the company paying them. Would it not be a more profitable idea for that SEO expert or online advertising agency to start their own company and spend 100% of their time promoting that? I understand that there are inherent risks involved, much greater than those for trading services for money, and a much larger initial investment for a brick and mortar store, but the reward would surely be much greater. E.g. start a local bakery, geotarget those in your area with facebook ads or top ranking for local bakery searches, bring in a large customer base and earn enough to build another bakery in another suburb and continue expanding. Not a lot of substance to this post - I know, sorry, but I'd really love some opinions from anyone out there who's been involved or if I'm just stupidly missing some blatantly obvious aspect.