Why are guys like Frank Kern or Ryan Deiss so popular? They're not popular here on BHW because they don't post here and they don't build links or use tools like GSA SER or ScrapeBox but outside of this forum, they're very very popular. My strategy has always been build backlinks manually and automatically and solely focus on Google. But I'm seeing more and more people focus instead on buying traffic and doing Facebook marketing. Should I shift my attention to these two? The people who do SEO like the ppl here on BHW earn several thousands per month but these two guys that I mentioned (Kern and Deiss) who *don't* do the type of SEO that's being talked about here in BHW earn millions per month! I spent so much time learning about SEO and building links and using dozens of tools but it looks like there's a more powerful way to earn money. What do you guys think?