1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Any recommendations for call tracking/recording to measure different forms of advertising?

Discussion in 'Offline Marketing' started by remymartinextra, Oct 2, 2012.

  1. remymartinextra

    remymartinextra Newbie

    Joined:
    May 31, 2012
    Messages:
    20
    Likes Received:
    3
    My brother recently asked me to review his company's advertising budget. They currently spend $1600 a month with YP because they have been using them since 80s and never tried anything else. He is being charged an outrageous amount for some of their services ($200 a month just for hosting a simple 5 page site). I am meeting with a YP rep for him this week to drop all their bs internet advertising, but keep the print for now. My brother and the other sales guys aren't really sure if the print YP advertising is still bringing in leads or not though. I want to set up call tracking/recording for the phone number they use on YP advertising and another for the their website. Does anyone have any recommendations or experience with call tracking/recording services?
     
  2. squidkai1

    squidkai1 Junior Member

    Joined:
    Mar 11, 2012
    Messages:
    156
    Likes Received:
    72
    If the business is local only, setup a google voice number and have it forward to the business line. Place the number on the YP listing and login to the gmail account associated with the number like once a week or once a month to see how many calls came in through google voice. Cost you nothing and a good way to track.
     
  3. timmy79

    timmy79 Jr. VIP Jr. VIP Premium Member

    Joined:
    Aug 18, 2012
    Messages:
    427
    Likes Received:
    123
    Similarly to squidkai1 answer, you could get numbers from twilio ($1 or $2 per month), place those numbers on the website, flyers if they do some, etc... forward the numbers to business number and then track from your twilio account how many call where generated from each numbers.
     
  4. udt89

    udt89 Regular Member

    Joined:
    Dec 22, 2009
    Messages:
    295
    Likes Received:
    77
    Location:
    New York
    Marchex is what I use for call tracking. And YP uses it too
     
  5. alkatyan

    alkatyan Newbie

    Joined:
    Dec 11, 2013
    Messages:
    21
    Likes Received:
    0
    thanks for eveything