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Any page on your site that does not rank is dead weight?

Discussion in 'Black Hat SEO' started by karma05, May 17, 2017.

  1. karma05

    karma05 Regular Member

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  2. scalli

    scalli Jr. VIP Jr. VIP

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    I had the same question, Reading the same thread. I am not convinced that every page should rank.
     
  3. karma05

    karma05 Regular Member

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    It would be good if this could be cleared up.
     
  4. karma05

    karma05 Regular Member

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    Should the "dead weight" be kept in like a separate silo than the keyword content?
     
  5. scalli

    scalli Jr. VIP Jr. VIP

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    That is exactly what i do. All my keyword articles that rank are in their categories/silos. I have one blog category where i just put in fresh content without bothering about keywords too much.
     
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  6. asap1

    asap1 BANNED BANNED

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    If your main traffic source is Google then yes pages that dont rank are dead weight in a way.

    Those pages take away from your internal link juice. Your link juice is flowing to those pages but its not being used.

    If the post is for social media or your visitors then its ok.
     
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  7. karma05

    karma05 Regular Member

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    Would it also be beneficial to no-index those pages?
     
  8. karma05

    karma05 Regular Member

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    Any idea if "dead weight" content should be set to "no-index"?
     
  9. KHer0

    KHer0 Supreme Member

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    Dont give much thought to this. It's ur choice, if the content is relaated to the whole website theme, unique value then I would leave it

    If its curation posts, low value, just video and images, I would disallow its category and no index the posts
     
  10. aidenhera

    aidenhera Elite Member

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    just dont link the "dead weight pages"
     
  11. Nargil

    Nargil Jr. VIP Jr. VIP

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    You shouldn't be taking that one sentence too literally. What Phpbuilt meant there was, that if some of your pages are overoptimized, it can prevent your site getting a bit higher. However, things have changed since then and Google now considers sites on a per page basis. So don't be too spooked really. I have plenty of fluff filler content on my sites that isn't optimized at all and I don't really care and all is fine. However make sure all the pages you are trying to rank are optimized perfectly.
     
  12. maildigger

    maildigger Power Member

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    "Optimized perfectly"

    Any guidelines for this?
     
  13. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    There are tons of on-site optimization guides on BHW, just use the search bar in the upper right corner. You'll find a few that will help.

    -ThopHayt