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Any of you do SEO for realtors?

Discussion in 'Black Hat SEO' started by jon_xx_x, Sep 4, 2012.

  1. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    I was thinking of getting into real estate, atleast part time. My gf does loans at the bank, so I can get leads from her and her co-workers.
    My local real estate keywords aren't too competitive. #1 is decent, but the rest aren't that good.

    My question is though, can you get real leads through ranking #1 or #2 for real estate keywords?
    City realtors gets about 6000 per month.
    city realtor gets about 1000 per month.
    City houses for sale gets about 1000
    City homes for sale gets about 1000 per month

    That's about 9000 searches per month, if I could even get 1000 visitors per month, you think atleast one or two of them would actually use the realtor advertised, which would end up being 1-2 sales per month.

    But back to my question, does anyone have first hand experience with realtors? Ie doing SEO for them and knowing if it's effective for them?
     
  2. ferma231

    ferma231 Elite Member

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    As i have talked to 1 realtor, then im sure realtors would spend some good money to get more sales.
    This might work for you to get some $$$ in long time term
     
  3. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

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    Ya, my dad is a Realtor and I was getting him great leads with only 500 exact searches a month. I had him at the top but I was using private networks and got blasted with Penguin. You can get some good leads though, I'm still getting leads for him on Bing and Yahoo here and there. I just started over and going slower but it's hard to beat out Trulia and other Real Estate websites sometimes. That's the only semi-hard part.
     
  4. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Thanks. Yeah I think #1 would be tough as I look at most cities they are like "City real estate association" or something like that, which of course most realtors link to from their own sites.
    But like I said, if you can even pull one or two sales from it a month, plus leads from other sources, it seems like it could be profitable.
    Thanks again.
     
  5. Techxan

    Techxan Elite Member

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    Are you going to be selling leads, or making the site for your own?
     
  6. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Maybe sell leads at first, but if it looks profitable, make it for myself.
    As I said in original post, my gf works at the bank in lending, so her and the other girls there could send me leads as well.

    I think the best approach would be to build the site, get it ranked, see how many leads I can get. If it looks profitable, go foward with being a realtor.

    To be honest, after Penguin hit, it got me thinking, and I'm trying to get something somewhat stable offline. I went from well into five figures per month
    to low thousands after Penguin. And it's been hard to get back into fully. Basically everything I did in the last two years was wiped out. Very frustrating.
     
  7. Seankearns

    Seankearns Jr. VIP Jr. VIP Premium Member

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    I'm not working my sites as hard as I could, but it takes me 1000's of visitors to end up with a deal (it takes many leads to result in a deal unless you're really chasing them). I would guess between all my sites I get about 250 UV per day and that currently equals 15-20 deals per year.
     
  8. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Thanks. This is for you personally?

    Just to clarify. What is a lead? Someone that emails/phones you via the website asking for information? And what ends up happening with most of them, they never reply back after you respond?
    I guess 15-20 deals per year isn't too bad. Though the conversion of 250UV per day to deals is disappointing. Say you get 1.5 sales per month, which is 20 days worth of traffic, that's 5000UV:1.

    But even if that's the case, and say I can get 1.5 deals per month, say another 1-2 per month via the company I work through. Then another 1-2 minimum from gf's work. Would be looking at atleast 4 sales per month, which seems pretty profitable, no? I'm just throwing numbers out there, I really have no idea what the reality would be. I'd actually hope I'd get more than 1-2 via my gf and her friends at work. But I honestly have no idea. I mean it seems easily profitable, and you know what it's like going into something thinking it's going to be easy, and reality strikes you.

     
    Last edited: Sep 4, 2012
  9. dog-tag

    dog-tag Senior Member

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    Time to start testing :) Just dont let the time vampires get you down!
     
  10. Danny1111

    Danny1111 Elite Member

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    Well - I have the 2 largest Real Estate Companies in the surrounding area - they target two seperate areas and never the same buildings.

    It is highly competitive as both compete against roughly 20 other offices within a 4 block radius. Part of their marketing strategy is that they have dominated the online space for the last two years - being number 1 for the local area and the buildings they target - so people should sell or buy through them because they have the most exposure of any firm.

    They like to look at the traffic reports to see what's going on - and they tell us they are constantly getting calls from people finding them on the net ... so at this point there is no way for them to not continue - otherwise other firms will take their space.

    So yes it's challenging for them - yes there is work to do but in return you have a steady long term client..... it's hard to tell from your post - how active and competitive your area is (in terms of agents and aggregators)
     
    Last edited: Sep 4, 2012
  11. Seankearns

    Seankearns Jr. VIP Jr. VIP Premium Member

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    It's for my personal real estate sites. I'm a broker in Ontario.

    A lead is anyone who contacts you via email, phone, face to face, facebook, whatever. It takes a number of leads to result in a sale since many of them aren't that serious.

    I do about 55-65 deals a year on average so if you were working your sites hard you could get those conversion rates down... I really cherry pick the easier ones since I'm busy enough without chasing down the marginal clients. Keep in mind that the average agent (in my area at least) doesn't do a deal a quarter. You read that right... 1000's of agents doing less than 4 deals a year, so it can be very profitable if you're good at it, work hard, and maybe get lucky early on, but probably not something you're doing full time just from google placement.

    p.s. you're not going to get any deals through your company unless the set up is very different than what happens up here.
     
  12. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Thanks. It's really not too competitive, minus #1 site, which like I said is probably link to from most Realtor websites, so will be hard to outrank.
    But then terms like "houses for sale city" have authority sites like local newspapers at the top which will also be tough to beat.
    But other than that, it's not a huge city, and most are behind on internet marketing, so it wouldn't be too difficult to get to the top.

    I was thinking of a strategy that I will make a general realty site for the city, a blog. And in the side bar I will rotate local realtors. In return I ask for a link to my site. Then eventually just remove the banner and promote myself.
     
  13. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    How can they survive on a deal a quater? That's discouraging lol.

     
  14. Danny1111

    Danny1111 Elite Member

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    yeah - sorry that is way different than what we do - we actually just handle their company online marketing - not trying to do your own thing.

    Best of Luck.
     
  15. Seankearns

    Seankearns Jr. VIP Jr. VIP Premium Member

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    You can't, which is why there is such high turn over. Some people do well, many get another job. The public only sees the guys on the billboards driving the Mercedes though.

    Doing IM with real estate on the side might actually be possible. Usually I tell people to either jump in with both feet or get another job, but if you're already working for yourself you're probably better prepared than the average guy though.

    Bottom line is that real estate can be a great career. You work for yourself, it can be flexible, and you can do well, but it's nearly never an easy/quick buck. That first year or two can be rough.
     
  16. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Thaanks for all the replies.
    I opened an offline business about five years ago, which failed, and made me realize how lucky I was to be able to work online. But the worst thing was, as I tried to make the business succeed, I neglected my online stuff. So I'd have to make sure that didn't happen again.
     
  17. Seankearns

    Seankearns Jr. VIP Jr. VIP Premium Member

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    No worries, and none of that is to discourage you. It's a good job, just something that's not easy to fall into and make money. Once you're established, have repeat clients and referrals it's a whole lot easier... it's just that first while that's usually hard for most people.
     
  18. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    That's why I'm hoping referrals from my gf's work would be huge. I'm going to try and see if I can get some actual numbers. I mean I'm sure a lot already have a realtor, or might use a free service, so who knows how many I would actually get.
     
  19. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Oh, I've done it... it sucks.

    You're wasting your time if you're thinking you can get #1, #2, or #3 in any decent sized city coming into the game THIS late. Real estate isn't just crowded, but the top rankers have been doing it well for YEARS. Also they tend to have EMDs and if not they're branches of huge nation-wide brands that rank for almost every city on earth.

    It is a rough game, so just know that for the amount of money/time you have to spend to even get in the top 10 you could invest that same time/money in a better niche and get nicer returns.
     
  20. Fwiffo

    Fwiffo Power Member

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    don't have any realtor clients, but have a few friends who are in the industry (some do well, others not so much), and have given them free pointers and looked pretty deeply into their sites. Also used to work direct sales (in a different industry).

    some (somewhat random) thoughts on things that have come up in this thread:
    - most realtors I know don't completely get it (web / tech / seo / sm / etc.)- as much as people here are adjusting to panda / penguin, they're just starting to understand what backlinks are, and that's only because when they go to trade shows that's all everyone ever talks about
    - Most of the people who do a deal a quarter are part timers who keep a license, or people who are dabbling their toe in the water hoping to land a big one. Same as anything else, usually 20% of the people are doing 80% of the business. Most of the people I personally know who do a deal a quarter really aren't taking it seriously (or just using it as an excuse to write off more than they should be)
    - Unless you're doing commercial or downtown condo / inner city market, get ready to work a lot of evenings / weekends (not necessarily a bad thing, but not great for everyone)
    - Get ready for clients who basically get you to spend two weeks of your life driving them around town, only to have them go buy from some for sale by owner. I had a friend who was putting 60-70,000km a year on his car doing RE, and not making a lot of money at it.
    - With the skills you have, if you went completely white hat and focused on doing a city blog or city guide with the intention of getting clients, then I personally think you could blow what a lot of other people do out of the water. Lots of realtors I've talked to got hit because a lot of them are outsourcing their IM to agencies that are years behind even warrior forum.
    - consider finding an experienced realtor to work under. they don't get the web (but a lot of them want to), and will send you some leads (they'll take a cut). Build your project for the two of you, and it's a two way street (getting a lead is one thing, knowing how to close it is another). Give it a few years and when they retire you'll get a good shot at their client list.
    - seo works very well for the market when it works, but most searchers in that market seam to hit the first 3-5 results on a page and then select who they like from there. List building and becoming a center of influence for your city / neighborhood is key.

    Hope it helps. If you've got any specific questions I can ask a few people I know....