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Any guide to Fb PPc guys

Discussion in 'FaceBook' started by basyh, Mar 17, 2013.

  1. basyh

    basyh Registered Member

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    hi guys

    any guides , advices ....
     
  2. Endire

    Endire Elite Member Premium Member

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    Basyh,

    I can give you some tips.
    When you are advertising on facebook, remember that people aren't going there to buy, they are going to socialize. With this in mind, don't be surprised that your click through rates are lower (below 1% in many cases).

    Try and find a way to incorporate images of young women. These tend to convert the best.
    When selecting your targeting, don't forget to choose people who are interested in whatever it is you are selling. Do some research here as well because FB allows you to choose demographical information like age range.
    Make sure you target appropriate countries for your campaign.
    Utilize promoted posts so that you can reach people besides your fans.
    Make sure you write creative and intriguing ad copy. You only have about 90 characters to play with so use it wisely.
    Rotate your images and ads on a regular basis to keep them fresh. Do this because it is likely that the same people are seeing your ad and if they haven't clicked yet, they definitely won't if the ad doesn't change.

    There are some other tips in this post,

    http://en.community.dell.com/dell-g...best-practices-for-better-ad-performance.aspx

    Hope that helps,

    Shawn
     
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  3. aakon7

    aakon7 Regular Member

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    Also in the downloads section you will find a bunch of WSO guides.