Any guerilla marketing ideas to disrupt the niche.

fatgraphs

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Hi,

I'm the sole marketer for our SaaS. Our product is sought-after, and we're seeing lots of visitors on our website, but not enough are converting, despite the high average value per user. Our target market is in desperate need of what we offer, to the point they're willing to use a buggy product just to try it out. Meanwhile, our small team is tackling these issues head-on, even as competitors backed by Y-Combinator launch new features every day in an attempt to overtake us.

I'm not ready to throw in the towel. I'm on a mission to drive massive traffic to our site. I believe we're on the brink of achieving Product-Market Fit (PMF), but I don't want our late-coming, well-funded competitors to dominate the niche.

Given I'm a one-person marketing team, what strategies would you recommend to disrupt the market and generate massive traffic?
Marketing Budget close to $500 :weep:

Just to give you some context, our product is an AI chatbot.
 
I have seen so many chat bots, I am not sure how are you so different compared to hundreds of bots out there?
 
On a hamstring budget like that. Your only bet is virality.

Also $500 per month or $500 one time? If it's one time, forget ads, forget influencers, forget banners and posters.

I am assuming your chatbot is targeted towards a niche? If yes then, get on the streets, find the people who need your niche and shoot a video or two.

Or do a tiktok about your bot and pray the algorithm finds you. Maybe find an underdog influencer for it but don't blow your whole budget on a single tiktok.

Whatever you do, the basic idea of guerilla marketing is to intrigue people. You don't have to do something that is related to your product, you just have to grab their attention. They will then head towards your product on their own.

Good luck.
 
Yeah so many AI chatbot around. This kind of direct selling maybe works for linkedin appointment setters? Can book demo easily.
 
So what have you done so far in terms of marketing till now? Are you running some ppc ads.
I wrote BOFU articles and social media posts and we also get promoted by our partners sometimes (Platforms we integrate with). I tried answering Quora questions but the traffic generated is not significant.
 
have you tried reaching out to high various startup blogs or SAAS blogs and asked them that you would like to contribute posts? even answering questions about SAAS would get you amazing links and traction.
 
If you have lots of traffic, but it is not converting well, you need to better optimise your landing page.
There was not much traffic, but we had 5.6K impressions in the last 28 days with 308 Clicks and an avg CTR of 5.5%. Those clicks are not sign ups so its a useless metric.
 
On a hamstring budget like that. Your only bet is virality.

Also $500 per month or $500 one time? If it's one time, forget ads, forget influencers, forget banners and posters.

I am assuming your chatbot is targeted towards a niche? If yes then, get on the streets, find the people who need your niche and shoot a video or two.

Or do a tiktok about your bot and pray the algorithm finds you. Maybe find an underdog influencer for it but don't blow your whole budget on a single tiktok.

Whatever you do, the basic idea of guerilla marketing is to intrigue people. You don't have to do something that is related to your product, you just have to grab their attention. They will then head towards your product on their own.

Good luck.
TikTok is good. Since I am working remotely from a different country and our audience is in the EU and NA. The content doesn't even reach them it is being shown to people around me. I have tried VPNs but it hasn't worked. Previously our TikTok was managed by someone from UK and it used to generate lots of leads. Not sure how can i target the audience in the EU or NA remotely on TikTok again.
 
have you tried reaching out to high various startup blogs or SAAS blogs and asked them that you would like to contribute posts? even answering questions about SAAS would get you amazing links and traction.
I haven't tried this, I tried partnering up with similar SaaS blogs but they always ask for Money. I am now exploring HARO as well.
 
There was not much traffic, but we had 5.6K impressions in the last 28 days with 308 Clicks and an avg CTR of 5.5%. Those clicks are not sign ups so its a useless metric.
That answer is the real reason why you are struggling.

And if you have to ask why, the answer is you need to bring someone in who understands marketing, because you dont have the skillset needed.
 
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