Hi,
I'm the sole marketer for our SaaS. Our product is sought-after, and we're seeing lots of visitors on our website, but not enough are converting, despite the high average value per user. Our target market is in desperate need of what we offer, to the point they're willing to use a buggy product just to try it out. Meanwhile, our small team is tackling these issues head-on, even as competitors backed by Y-Combinator launch new features every day in an attempt to overtake us.
I'm not ready to throw in the towel. I'm on a mission to drive massive traffic to our site. I believe we're on the brink of achieving Product-Market Fit (PMF), but I don't want our late-coming, well-funded competitors to dominate the niche.
Given I'm a one-person marketing team, what strategies would you recommend to disrupt the market and generate massive traffic?
Marketing Budget close to $500
Just to give you some context, our product is an AI chatbot.
I'm the sole marketer for our SaaS. Our product is sought-after, and we're seeing lots of visitors on our website, but not enough are converting, despite the high average value per user. Our target market is in desperate need of what we offer, to the point they're willing to use a buggy product just to try it out. Meanwhile, our small team is tackling these issues head-on, even as competitors backed by Y-Combinator launch new features every day in an attempt to overtake us.
I'm not ready to throw in the towel. I'm on a mission to drive massive traffic to our site. I believe we're on the brink of achieving Product-Market Fit (PMF), but I don't want our late-coming, well-funded competitors to dominate the niche.
Given I'm a one-person marketing team, what strategies would you recommend to disrupt the market and generate massive traffic?
Marketing Budget close to $500
Just to give you some context, our product is an AI chatbot.