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Any content writting for adwords landing page?

Discussion in 'White Hat SEO' started by VinceC, Aug 12, 2013.

  1. VinceC

    VinceC Elite Member

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    What make a good adwords landing page content or is there anyone experience in hiring writers good at this?

    PLEASE do not PM me for your service, just post in here if u happen to come across one that does this.

    Thanks
     
  2. Endire

    Endire Elite Member Premium Member

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    VinceC,

    Landing page optimization is one of the most important factors in having success with any type of PPC advertising. You do want to have good copy but mainly you should be worried about layout, design, and keywords.

    Be sure to include keywords that you used in your ads in a prominent place on the landing page. Users need to know they landed in the right place after they have clicked on your ad. You also need to deliver what it was that the ad promised them (i.e. value proposition). For instance if your ad text says "Buy Product only 9.99", this text should also be on the landing page.

    Make the action that they will perform easy to complete. This could happen in a variety of ways but just remember to make it simple and do it in as few steps as possible. The idea is that a user is following a path from when they entered a search query, saw your ad, clicked it, came to the page, and started the conversion funnel. Any confusion or ambiguity in this "funnel" and they will leave and start over somewhere else.

    I highly recommend this book (you can get it in eBook form) for conversion optimization,

    http://www.amazon.com/Conversion-Optimization-Converting-Prospects-Customers/dp/1449377564

    Here is another good resource,

    http://www.wdfm.com/marketing-tips/landing-pages.php

    Good luck and I hope this helps you,

    Shawn
     
  3. VinceC

    VinceC Elite Member

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    Hi Shawn, thanks for the tips given. The problem is that I am having bad QS ard 4-6/10. My articles were all unique but just cannot make the QS to above 7 or 8. Wonder is there any format of "good" content that do good for the score?