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Any club promoters out there?

Discussion in 'Offline Marketing' started by Donestrgling, Dec 27, 2013.

  1. Donestrgling

    Donestrgling Regular Member

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    I came up with this new idea to use Google Adwords Placement campaigns to promote a local club, basically with digital fliers. So the manager liked the idea, and he said I can have one night a week, and take all of the door charge. Max capacity is 400 people, if I let in 100 people for free I can still make $1500 a night $5.00 a head.

    I am looking for some other promoters out there that have any good ideas on what kind of night to have.

    I was thinking college night with beer pong, but it seems played out. Can anyone out there compare some notes with me?
     
  2. kacperp94

    kacperp94 Regular Member

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    Try facebook ads to promote local events.
     
  3. Donestrgling

    Donestrgling Regular Member

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    I was thinking of adding that into my proposal, because the club is going to front the cash, then I pay it back out of the door profit.
     
  4. roi300x

    roi300x Registered Member

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  5. aoe316

    aoe316 Regular Member

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    Depends on the usual crowd and day of the week. If its weekend and the crowd is young, maybe a pj and lingerie. Or if its around college area, beer pong and corn hole. New Years bash in a few days.
     
  6. Donestrgling

    Donestrgling Regular Member

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    Awesome! Thanks alot man their are some great ideas in there. I just got the approval to do a beer pong championship, (ten weeks or so) followed by a reggae band, followed by dancing afterwards, every Thursday!
     
  7. aoe316

    aoe316 Regular Member

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    what state do you live in? I was in the army 2 years ago and most every state I have been thursdays are ladys night or college nights. So thursday themes are very important. It will either mean you have pretty good customer base or pretty dead. Is there beer pong championship going to last ten weeks or is that when its going to take place? If it last 10 weeks definitely need to get people to sign up early so try to offer incentives. If its only a one day thing. You should see if you could get a slow day or two before the actual tourny to promote a try outs or practice round.
     
  8. Donestrgling

    Donestrgling Regular Member

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    Oh yea, I forgot to mention Ill be promoting it as college nights, or at least promoting to the colleges, although I live in a town where the major colleges are 30miles + away, except for the community college. That's why ill be doing digital flyers, and normal flyers. I'm in California, in a town called Simi Valley. And yea about the beer pong tournament, I am still r3eally undecided about how to go about it. There is a local guy that one in another city, I just hit him up. He said he would be willing to do it because, the br he does it at brings in alot of riff raff and whatnot.
     
  9. Souljerr

    Souljerr Regular Member

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    I did club promotion for 2 years and I would like to say that Facebook, Twitter, and Instagram are your best friends for this venture.

    Come up with a birthday package with the club owner, try to convince him to get Hookahs into the club as it seems to be a huge trend right now.

    I used to do this as my birthday package:
    3 or less people - Birthday person free + 2 others free
    6 or more people - 2 free hookahs or a bottle of moscato, Free VIP for the group, Party pays admission and the birthday person remains free.

    another thing u can do is something similar to the above but pay the birthday person like $2 per head or something.

    Facebook has all of your friends birthdays listed in the event calendar so all you have to do is start messaging people 1-2 weeks prior to their birthday. Get a customized flyer for them and create an event page for them to invite all of their friends. (there is an invite all code on google)

    Now leading back to the $2 per head idea, you WILL need a team of promoters! Hire people that dorm in college buildings... 1-2 in each dorm building of each college that you intend on targeting. This will be considered your street team, have them slide flyers under dorm rooms a few nights before each event then have them all hang around the Student Center of the college to hand out flyers to all the commuters and students on the day of the party.

    U can choose to pay them commission or u can choose to pay them a flat rate, u can easily get away with paying them $40-$60 a week and they wont mind since ull also be giving them free admission to the event.

    Ive never dealt with google adwords for club promotion but I didnt care to as its not as social as Facebook ads. I would create an AD for say a give away or something on the opening night at least to like and share the flyer or something. You want something like this to go viral. The thing about club promotion is that word of mouth is the best promotion, people will listen to their friends before they listen to u hence the reason why u need to get promoters so that they can promote to their friends. Now the other thing to add on to that is, all of my promoters (37 or so) were required to give me their social network info so that I may post on their accounts. It is of course better that they do it but lets face it... no one will do your job better than you can.

    If you have any questions let me know and ill be more than happy to reply.
     
  10. Donestrgling

    Donestrgling Regular Member

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    Wow, that's some serious knowledge. I like it, just an update I just talked to the manager and he is really excited about the idea. And like the 6 or so friends I have talked to are stoked about it too. I like your idea about the facebook ads, that is a great idea compared to the Google idea.

    I don't know if I will use the birthday idea, just because it is going to be "reggae night". But I will keep it for further events.

    As far as using college kids and paying them, it is a good idea, but I would have to figure out how to get them on a really profitable commission structure, profitable for me. The club holds 400 people, I figure I will let 100 people in for free, and still bank $1500.00 at $5.00 a head with 300 people.

    Hookah, I think it's an older trend. The new trend is Vaping, like E cigs. I was outside having a smoke, and I thought I could talk to this new business in town called "the vapor hub" Basically you go in there, test out flavors, vape, hangout, it's for younger kids. But since its reggae night, they could be a sponsor, and basically have a bunch of people in there demo ing there products. But there would be that element of people smoking, and vaping. Think it would be cool.

    The manager was going to do a tiki night, but it never went through, so he is going to put up all kinds of tikis all over the place.

    I was thinking to do some stuff with youtube, like pre event. Basically getting some people saying how sick it will be to go to a reggae night. Pre intereview some of the bands in the line up. show off some of the hot chicks on my street team. Maybe even mess around with youtube live, at the event.

    Getting pretty pumped thinking about it, thanks for the advice. I will chime in as more ideas or questions come up.
     
  11. Donestrgling

    Donestrgling Regular Member

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    So with the Face book thing, do I just start a page, and add some fake likes to it initially? Add some content, then run ads? Or would I like buy a pre made page in that niche. I really am lost on that one. Or would I use the clubs facebook page. Ahhh I could use the clubs facebook page. Ya, that would be good.
     
  12. Souljerr

    Souljerr Regular Member

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    sorry for the late reply, i just seen all this new.

    Birthday parties will be HUGE for any night as long as it is a weekly event. If its only a special event there isnt much need to it, Reggae would be a little harder for birthdays so i understand that.

    Vapes are good but they dont sell in the club simply because the hookah stands out more, same concept as bottles of alcohol... people buy bottles to show off, hookahs are a way for the younger crowd to "show off" per se. I do like the idea of having the vape shop help by sponsoring the event from what im understanding in that post though.

    as far as commissions and such, I dont know your expenses to the club or djs and such that makes it a little bit harder but u can look at promoters as ur affiliate marketer... an affiliate marketer is only realllyyyy gonna work hard if the commission is worth it. there is a program called iList Promoter it can be used to keep track of each promoters stats each night. The other nice thing to think about is that, not every person your promoter brings in is going to check in with the guest list so u wont have to pay them commission for that. I did like the idea from the other thread that had 3 tiers of bonus payoffs, u could probably try something along those lines.

    also, after the night begins to become more and more established ull be able to start changing ur pricing structure... ladies free before a certain time, guys $5 before a certain time. then 10 after that specified time.

    The YouTube idea is a GREATTTTTTTTT idea both for pre party, post party, and live event. I used to have a video and photography guy at the majority of my events. Make sure u get urself a friendly photographer, people LOVE seeing themselves on the facebook page or website. Helps to cause some viral traffic.

    As far as facebook, I mainly used personal accounts as I was more into the birthday booking side of it all but it is always a good idea to have a fan page. Also MOST IMPORTANT TIP OF ALL!

    CREATE YOUR OWN BRAND!!! Do not, I repeat, DO NOT use the clubs page to help it grow. It brings your value down, they can easily kick u to the curb once they have ur crowd. U need to program your crowd to recognize YOU as the brand and to follow YOU as opposed to the club. It'll help you create more leverage.

    Personal Accounts - Birthday Bookings, Event Pages
    Fanpages - Ads, Event Pages

    If you do get a fanpage, it is not a bad idea to add likes to it but i wouldnt necessarily buy a premade account in the niche unless you know the majority of the people that are fans on it are in your local area.
     
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  13. Donestrgling

    Donestrgling Regular Member

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    Man! Thanks a-lot you are really helping me through this!

    So I just want to update the thread on my progress.

    First off the Manager LOVES the idea, he was going to do TIKI nights, but it fell through so he is going to have TIKIS and stuff there too.

    I have been talking to Reggae niche people and they LOVE it. People are like handing out frreebies on connects of local bands, major players in the bands. They are really trying to help me out. Same with friends too, they are willing to do extra stuff to make it work. This is actually really cool.

    I have a friend in a pretty well known band called the Ska Daddys and his Trumpet player lives in my town, so they said they would be excited to play the show.

    I am considering having two bands, ya know making it a worthy show. I found that I will not just make it Reggae, it will be Reggae/Ska. My town isn't really a surfer town, it's more like offroading, big trucks, and dirtbiking. But, whatever.

    I am not a fan of playing heavy metal shows. I have been to them, and I like them, but it's not very interactive. My event plan is too be really really interactive. I hate going to places, and all there is, is dance music, and dancing. So my event, will have different stages of the night, I don't know, psychologically, I think it will give people a break, and not get as bored.

    Thanks for the idea on the Facebook page, I was going to use the clubs facebook page to run ads. Now Ill just make my own page, Ill ask all my friends to like the page, then Ill hit relavant groups and shit, and really sell the "help me make this work" Idea, and I'll hook you up, because I am the promoter.

    Hey, I am going to pitch reputation management on this place too, lol. I found the club is owned and paid off. The owners are worth about 400 million. And the online reputation of this place really, really sucks. One guy has been keeping it alive for the last 16 years. We are in a small town with no night life. So I am going to work that angle too. People out here are REALLY REALLY bored. I have a good idea, if I make this work well, I can become a local celeb.

    My marketing plan as of now is to make fliers. I was thinking to have a QR code on the fliers, and the landing page will be my rsvp page on my Facebook page. Basically stating cover charge is ten bucks. Scan the QR code, join the event, and you get half off the door.

    Youtube. Don't have enough content yet, that I can think of.

    VIDEO/PHOTO, I am a video guy, so I have friends that can do this for me.

    Beer pong Tournament, I have found a local guy that runs one in another town not too far from me, and he coincidentally said that he was looking for a new place to run his tournaments at.

    So yea right now I am going to make the fan page, and start designing the flier.

    I am also going to start recruting more talent, I figure I need 20 local bands lined up. Because if it is ten weeks long, then I will need two bands a night.

    Im stoked tho, it's official my night starts the 30th of next Month.
     
  14. CyrilSneer

    CyrilSneer Newbie

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    Just saw your thread man, actually i´m too drunk to read and understand the whole thread right now... so there is just a tip for now > hire a talented photographer for your event!
    It does not need to be a pro but actually a talented amateur can do this job pretty well, you even do not necessarily have to pay him...he will do the job if he gets free guest list and a drink or two.
    That´s how we did. Tell him(or her) to take a sh#t load of pictures and upload them on your webpage, facebook page or whatever and tell the people where to find em. He can even hand out flyers or business cards.
    People are crazy for their party pics... we had several photographers on our events do the job and let them upload the pics before leaving the party, cause people were checking pics directly after the party.
    That caused a sh#t load of traffic to our site... free advertising traffic to your upcoming events and monetization.

    Cheers
     
  15. Donestrgling

    Donestrgling Regular Member

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    Alright awesome thanks for the advice.

    My updates:

    I have a band booked for 2 hours at $250.00 they provide their own PA.
    My flier is done. Im using a QR code to try to get people to sign up on my list.
    Tomorrow I am going to find the best place to print the fliers, and start my hustling.

    REggaenights copy.jpg
     
  16. Souljerr

    Souljerr Regular Member

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    Not a problem broski, I see a lot of myself in what you're doing so its always good to lend a helping hand lol. I started off reading the hell out of these forums but never really applied any knowledge online, but applying the ideas to club promotion was making me a killing LOL. I was working 1 day a week making more money than most full time workers, then my club closed down unexpectedly (club owner and landlord didnt get along too well... Owner is suing landlord) and Cleveland just really really sucks when it comes to nightlife lol.

    Anyway!

    As far as the friends looking to help u out, really butter them up! get them to help u sell tickets to the first event or just get them to promote the first event in exchange for free admission and a drink or 2. Most people dont really look at the prospect of money when it comes to the nightlife.

    As far as local bands, When you become a little bit more established or as the night is building on... Do a talent showcase type of event prior to the opening of ur night to draw more people to the club. For example,

    If your event starts at 10 pm, talk to the owner about opening up around 8 pm and doing a happy hour. Have a few local bands show up, tell them that the crowds favorite band will be able to show off their talent on a special night or provide some other type of incentive.

    What ends up happening is the local bands will wanna be the crowd favorite, so theyll promote to all of their friends to support them at their showcase and you'll have a fairly good crowd before the doors even open.

    I can definitely relate to wat ur saying when it comes to the interactive part. One thing we used to do is have girls do body shots lol, its questionable... meaning it depends on how lenient your club owner is but dude u cant imagine the amount of girls that would line up to lay down on top of the bar to have another girl take a shot off of her LOL. Guys love it, and girls have fun doing it. Also hold contests, My crowd was predominately an urban/mixed/college crowd so we played a lot of hip hop or reggaeton so we would always have like dance contests (mostly became twerking contests but no one really complained) and the crowd would go crazy. Look into finding a good Host, a host would be the guy on the mic to introduce your bands or to interact with the crowd to get them going (a hypeman).

    Thank you for following the advice on the fan page idea, trust me you're saving yourself a LOT of headache by doing so haha. The club owner is going to still give u access to the club page to promote regardless but definitely focus on your fan page growth to establish that crowd as your own.

    Reputation Management can be a good idea, Its actually something I'm working on with the club owner I used to work with as he's now opened up a restaurant and Lounge. The first week they opened up they were having some issues with the waiters and waitresses not being properly trained so they got a few bad reviews. He asked me to promote the lounge so I sold him up on marketing for the restaurant and doing reputation management for him. You should be able to get the club owner to pay you a salary separate then the club commission for the reputation management.

    Flyers are definitely a great idea, I would go to GraphicRiver(.)com for some design template, they always look very professional. Also I'm not sure where you're from but there is a website that I found that does print for very cheap. I never actually used it because I had a different theme every week and I had a local Print Distributor in my area so I was getting around the same price but better turnaround time. Check out theflyerlab(.)com though, I think they do 5000 flyers for $99

    As far as QR Codes go, I would probably go with finding an SMS platform. I can PM you who I used for it if you'd like, but not too many people still use QR Codes around my area at least. We went with the whole "Text Reggae to 12345 to receive free admission to this weeks event" type of deal. You can set a valid only this week message in the reply so that it entices them to come out that week and so that you dont have to worry about them trying to use it over and over again as you'll be able to see when they sent the text. I think we received about 300 submissions and it wasn't something we really pushed.

    YouTube Content will definitely come as the parties start rolling, nothing to worry about.

    Make sure you have a logo for the night and come up with a unique name to separate you from everybody else that may be doing a reggae night or decides to follow in doing a reggae night. BRANDING BRANDING BRANDING!!!

    Use that logo to watermark your photos and videos as well as having it on your flyers! BRANDING BRANDING BRANDING!!!!!!!

    I cant really comment too much on the beer pong tournament as I've never done one, Its not too big at clubs in my area so we never really attempted to do it. Ive seen other promoters in my region attempt it and not have much success but different regions different demographics... it may work better for you.

    As far as local bands, I've told you my suggestion above. I think it would be the perfect way to implement the idea and recruit new bands for the shows.

    but all in all! Congratulations man!! I wish you the best on the event and like I said, I'm always here!


    I'm looking at the flyer you posted and PLEASE PLEASE don't take this the wrong way but there are too many flaws in it.

    Constructively Criticizing that is:

    - Flyer lacks an Address to the event location
    - Lacks the time the event will start
    - Does not show whether it is a 21+ night or an 18+ night
    - Font and Design look basic
    - Make sure the design is done in CMYK and is made at a 300 DPI Resolution for a better picture quality and a quality print.
    - "Reggae Nights" -Remember, BRANDING BRANDING BRANDING!!!!!!!! Whats to stop another promoter from using Reggae Nights? It is a genre, it may already be in use by other clubs with the same idea. Hence making it harder for you to stand out from the others!

    Don't mean to come down hard on it or anything just wanna make sure to give you the best knowledge I can give you from my experience.

    As always, any questions.. feel free!
     
  17. Souljerr

    Souljerr Regular Member

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    ALSO! since your dealing with bands, get tickets printed up for your events and have the bands sell tickets for you for $1 - $2 dollar commission and the bands that provide the best ticket sales get better slots, the ones that dont get lower slots and of course always have a headliner/main event that comes on around 12-1230 / 1 am.
     
  18. Donestrgling

    Donestrgling Regular Member

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    Im going to take all this in and respond back after I have read it a few times, there are some gems in here, For example a local guy quoted me $100.00 for 500 fliers one side UV. THANKS THANKS THANKS. I have so many things to tweak!
     
  19. Donestrgling

    Donestrgling Regular Member

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    I have another quick question. Is there any way to target "Friends of my friends who like Beer pong" with out paying for facebook ads?>
     
  20. Souljerr

    Souljerr Regular Member

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    sounds goody broski. $100.00 for 500 fliers one side UV is honestly WAYYYYYYYYYY overpriced. my local guy gave me 2500 two sided UV for $105, 5000 two sided UV for $135 and at one point I was able to talk him down to $99 for the 5000. Check that website out that I mentioned above for now until u come across a better price in the local scene.

    Honestly, Ive heard of some software that u can get but i cant remember the name for the life of me, I think its called like Social Leads? or something. That would be the closest thing I can think of that would help u do such targeting.

    Maybe try doing a search on facebook graph search, "Friends of my friends who like Beer pong". I dont know what kind of success it would bring but I know that graph search made targeting a lot easier, not sure if it would allow such targeting though.