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Any Advanced Local Marketers Out There?? (will rep if you read my stats)

Discussion in 'Black Hat SEO' started by SpiderBlast, Sep 2, 2013.

  1. SpiderBlast

    SpiderBlast BANNED BANNED

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    Bribe Warning: You WILL get a rep + thanks if you read through this entire thread and give
    me a halfway decent answer.
    :D

    Lets get this started.

    I've been doing local business marketing for the last couple of years.
    And right now I have 4 successful sites, and avg around $6-$8k/month.

    They are "authority" type local sites. 200-300 pages each.
    85% of the pages are geotargeted.

    Each site has its own huge YT channel, with between 50-150 geotargeted
    videos.

    Then each site has its own google listing, yelp, etc etc.

    But for the sake of simplicity, I'm going to use 1 site to demonstrate my
    problem.

    ------------------------------

    Site "X" -

    Has 5 of the most competitive keywords in its niche, #1 in google.

    Has about 10-15 relevant / lsi keywords, page 1, between pos 5-12.

    Has maybe about 10-15 geotargeted pages (back pages), most of
    these pages between 5-12 as well. Then there's like 100 more geo-
    targeted pages that show up on pages 2, 3, etc etc cause I never
    backlinked them.

    I've never gotten aggressive with MOST of these long tail, geotargeted
    keywords. The few that do rank seem to be ranking from SEO juice
    from the home page.

    Then the YT channel for this site X, has about 72 GT videos, I'd say about
    20-25 of them show up somewhere on page 1 of google.

    But only around 7-10 show up in the top 3 (again, these are long tail videos).

    Then theres about 10-15 random google places / long tailed keywords
    that show up and bounce around as the 7 box rotates in and out.

    ------------------------------

    All of my sites are somewhat similar. Some have less keywords ranking,
    some have more.

    But my MAIN PROBLEM IS THIS.

    I am ADDICTED to organic traffic. It is DIRT CHEAP.

    The site in this example produces around 20-45 calls / month.
    An average of 32 calls / month.

    Then 10-20% of those calls sell, and I collect my 10% commission.
    So it could be 3-6 commissions per site per month (these aren't
    small commissions ftr).

    At this point however, I am at a standstill.

    I want to SCALE, but I'm not sure how to do it. The highest search
    keyword in this 1 local niche, only gets 720 ESM. The 2nd highest gets
    420, 3rd highest gets 320.

    So even my MAIN keywords, are very low search. With that said, the
    leads are worth a small fortune to me.

    HOW DO I SCALE FROM THIS POINT ON?

    Do I start backlinkings the backpages more?
    Do I start backlinking more of the geotargeted YT videos?

    The problem with that is I outsource SEO on all these sites.

    So it costs $99 to target 2 keywords ($400/month for all 4 sites).

    But since my guys SEO is so good, after 3-4 months I wind up like
    4-5 keywords in #1. I assume these are some of the LSI keywords
    he adds to his campaigns.

    I've also tested some of the geotargeted keywords. A lot of them
    get 0 searches. Theres about 420 towns in my state, I'd say about
    20% of those 420 towns get like 10-40 ESM.

    Average that out, thats another potential 2100 ESM.

    Then the county keywords (12) get around 40-80 ESM.
    Thats another 720 ESM.

    Combined = 2820 ESM by pushing all these long tail keywords.
    That would represent 1/3 of the ESM from my current ranking, main
    keywords.

    What would you do?

    I have GSA, and I can set up campaigns with 100's of urls, to try
    pushing up the backpages (into the top 3) ... but I can NOT risk
    getting any of these sites penalized. My SEO guy knows how to avoid
    the unnatural link penalty, but I have NO IDEA.

    Right now, my CPC (cost per call) = $3.09
    If I were to do PPC, many of the main keywords I'm already ranking for,
    are around $15-$25 >>>> CLICK.

    So PPC would DRAMATICALLY increased my CPC.
    I could technically go after all long tail keywords, but it would still kill
    my profit margins.

    Which is why I've never understood how a local business could survive
    by doing PPC.

    My goal, is to SOMEHOW double the organic traffic on all of my 4 sites.
    What do I do?

    Am I reaching market saturation, or am I being ignorant by not ranking
    more long tail keywords?

    What do you guys think?

    (reps & thanks for anyone who responds)

    Thanks - SB
     
    Last edited: Sep 2, 2013
  2. Social Media Expert

    Social Media Expert BANNED BANNED

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    WOW Thats a long post :D

    I think you should try to go after a few long tail kws, see what the result is, and adjust your plans according to that. Everyone's niche is slightly different, so no one can tell you what to exactly do.

    So, I'd go after a few long tail kws, if it works well for you, stick with it, if not, consider scaling your niche across another state aswell. If you need any more help feel free to drop me a pm anytime.

    Thanks!
     
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  3. innosoft

    innosoft Jr. VIP Jr. VIP Premium Member

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    huh... really long read.. :D

    i would suggest u to go after more keywords that has some searches. Going after long tail is really good idea.. try to expand with more sites + more videos.. but all of this effort is useless if u dont pick right traffic sucking keywords.. if u rank long tail u will automatically rank other keywords too.
     
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  4. lmxftw

    lmxftw BANNED BANNED

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    search for synonyms for the 'root' of your longtails and build t1 links with synonym+tail as a keyword for each relevant synonym ... this should give you more search results especially if your SEO guy is that good :)
     
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  5. Peter Ngo

    Peter Ngo Jr. VIP Jr. VIP

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    Nice read man, you are right, the only way to scale up is to make your site larger with ton more of long tail keywords, if you are still unsure of what you are doing, using automatic tool is harmful. I would highly suggest (as you stated) to invade into longer tail, moreover, bigger sites can rank better as well.

    For SEO, as you mentioned, the guy work for you have done good job, so i would suggest you to check if he is using any blackhat links, if not, you can always scale your SEO campaign with him.

    i dont know about your niche, but social media can be a good pathway, it is perfect for building your audience, Youtube is good as well, but with youtube you still have to stick with SEO anyway.

    Hope to see your campaign goes viral
    Peter
     
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  6. lover

    lover Jr. VIP Jr. VIP Premium Member

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    As other said above, try to target long tail bit more aggressively or you can also build more sites in same niche. This way you can have more first page rankings. You can also use 3rd party sites like web 2.0, press release etc to dominate the first page for your desired keywords.
     
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  7. SpiderBlast

    SpiderBlast BANNED BANNED

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    Reps & thanks added to all who responded.

    And I don't like singling out people but this was very helpful.

    I think if I really put my mind to it, and start searching "root synonyms", chances are I can uncover completely new keywords.
    Keywords that might have a good search volume behind them.

    And that would be REALLY helpful.

    I'm trying this out first thing tomorrow. :D

    Thanks guys -SB
     
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  8. gullsinn

    gullsinn Jr. VIP Jr. VIP Premium Member

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    What I suggest you is to buy some old age domain related to your niche and blast with GSA over them and then after 20 days redirect those domains to your money website and you will gain more organic traffic.
     
  9. gullsinn

    gullsinn Jr. VIP Jr. VIP Premium Member

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    BTW, I'm not answering you for getting the rep. Helping others is my passion. if you need more help from me you can add me on skype.
     
  10. iodalg

    iodalg Registered Member

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    I was in a similar situation and really the guys above gave you the answers.

    I'm on a hurry so I'll give an fast answer on what I have done.

    1.What I do is, trying to rank for more long tail keywords. I use a tool called keywordXtreme
    that really have found some golden long tails that I didn't think of.

    2. Go through your analytics if you have on your sites, see what keywords you get some traffic for but could
    do better on ranking and do some SEO for that keywords to get higher rankings. Sometimes they are some keywords
    you have missed.

    3. You can use semrush and see if your sites pop up their and take whatever keyword you are ranking for above 7+ and
    do some SEO on them. Most often when talking about local the long tail keywords may be very low searches BUT are very targeted traffic.
    If you read around nobody is really targeting very low keywords, but when those are local keywords most are very targeted visitors and depending
    on the niche some leads are in the $$$$ ranges. There is a niche that I used 10 keywords with very low searches (we are talking about 70 to 200 searches per month)
    and from those keywords I did get 3 leads for a customer that where worth 7000$ to him. So not bad.

    4. Still on semrush, instead of your sites use the other sites that are ranking(your competitors) and put those on semrush or spyfu
    and get more keywords you may have missed.