Anchor Text

zee007 · Jan 25, 2013

What type of anchor text are you guys using and that has shown the most SEO effect? Completely exact match for your title tags or variations? Would really like to get some input here.

Right now I'm doing complete exact match for my title tag keywords.

Cheers!

dennis727 · Jan 25, 2013

I'd look at the top 10 results for your keywords and average them out. If they use strictly exact match title, then it's must be working for that specific SERP. I treat each SERP as unique as possible.

maecenas23 · Jan 25, 2013

For the powerful Backlinks I use a variation of my main keyword ( 2-3 alternatives) while for the other backlinks I use for anchor text variation I am using generic terms and long tail related keywords.

hardcorebiker · Jan 25, 2013

dennis727 said:
I'd look at the top 10 results for your keywords and average them out. If they use strictly exact match title, then it's must be working for that specific SERP. I treat each SERP as unique as possible.

That's the right way to go nowadays since you don't want to be the odd one out. Research the anchor text(Use market samurai for that) which your top 10 competitors are using..See how well they have distributed it. I had seen a video some days back by Mathew Woodward which I think you might check it out if you are interested to see how to analyse all that.

Toz · Jan 25, 2013

Definitely, you should vary your anchor text. No doubt about it!

dieselSEO · Jan 25, 2013

40% keyword, 30% LSI, 30% generic (click here, website etc) works the best right now. I have tried 50% keyword and 50% LSI and that works as well, but you need some 10 different keyword and LSI.

zee007 · Jan 25, 2013

I completely get the anchor text variation part (I aggressively only target my keywords in anchor texts about 20-30%). What I'm wondering is how to specifically target the keyword within that 20-30%? Completely exact match anchor text for my title tags?

And are you guys still doing exact keyword title tags like "Dog Collar | Dog Products" or using keyphases like "Dog Collars and Dog Products"

Toz · Jan 25, 2013

That 20-30% of the time, you should also be varying the anchor text while using keywords, yes. Vary EVERYTHING. That's a surefire way to make it look more natural.

twilightofidols · Jan 25, 2013

There is no single anchor text that is most effective, the real question is what anchor text profile is most effective.

It should be a mixture of,

Naked URL/URL variations
Exact match keywords
partial match keywords -- including variations of main keyword
related phrases/words
generic keywords
brand-related keywords

-differences in capitalization
and context

As for percentages I won't go there....

SpookSEO · Jan 25, 2013

Here's a good tip: using ahrefs.com you can view the anchor text that your competitors above you in the SERPs are using for their backlinks. It'll give you a very good idea of what's working for them, so hopefully what will work for you.

Hope this helps and keep varying it up!

Anchor Text

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