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Anchor Text / Link Dilution?

Discussion in 'White Hat SEO' started by eqsurplus, Sep 3, 2010.

  1. eqsurplus

    eqsurplus Newbie

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    Hi,

    I've been building links for my websites a long time but it seems that lately I've noticed what I call link/anchor text dilution. For instance, I may be ranking #1 "My Super Software"" (and holding that spot for a good while). I then start building links with different anchor text like "good software" in addition to the same anchor text that got me to position #1 in hopes of ranking for other terms as will. I then start to lose those #1 rankings(not just google dance i dont think).

    It seems like there is a tipping point where the anchor text that had me ranking #1 becomes diluted from the new, different anchor text. Am I confusing google making them think the page isn't about "My super software" anymore?

    I think most would say that's the "google dance" but I'm not convinced. If my site ranked #1 for "my super software" with 100 links that had anchor text of "my super software" then why can't it rank #1 with 125 links with "my super software" and 50 links with "good software"?

    These are easy, non-competitive terms that others aren't trying to rank on.

    Am i just imagining this? If not then couldn't this be used to hurt competitors? (i know google says you can't but i don't believe everything i hear)
     
  2. volund

    volund Senior Member

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    You can rank a page for more than term though you may get a little bouncing around when you drop links on it. Just ignore it and keep building. I have a store with only six product pages that I am ranking for 76 separate terms with about 30 of them in the top five and about 50 in the top 10. Just keep steadily building your links and ignore the day to day fluctuations and your rankings will stabilize.

    One thing to think about if it fits into the way your site is constructed is to setup separate pages for the different terms you are trying to rank for. Ranking for a term is easier if you have a optimized page for it. Most of my sites that do not sell actual physical products are setup this way with one page for each targeted search term.
     
  3. eqsurplus

    eqsurplus Newbie

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    Yeah I rank for hundreds of terms on some of my sites/pages but I'm talking about to main keywords and not the long tails that come with it. Most sites/pages have one or two big keywords that I try to push, the long tails are just extra...

    I've been doing this for 10+ years now and while I'm no expert by any means I've seen a few odd things over the years.

    Here's another one of those odd things that I haven't noticed much(or isn't as noticeable) since the caffeine update: I *think* google purposely serves completely different search indexes about every quarter; not algorithm changes mind you but completely different sets of results say more salesy during the holiday Christmas quarter for example, then change back after the holidays. It was easy to spot a year or two ago ...
     
  4. nikoman

    nikoman Regular Member

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    I assume you have optimized on page factors for those keyphrases. Mention them at least one time in the target-page text, and link them internally using those different keyphrases.
    For example:
    Page1 links to target-page using "My super software"
    Page2 links to target-page using "good software"
    and so on.

    It is not always about backlinks.
     
  5. fletcherhook

    fletcherhook Registered Member

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    wait what is Link Dilution?
     
  6. nikoman

    nikoman Regular Member

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    I've never heard that term.
     
  7. eqsurplus

    eqsurplus Newbie

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    Link / anchor text dilution - This is just what I call it

    example:

    1) Have good links(lets say 100) with anchor text, 20 with other anchor text. Your web site ranks highly for the anchor text in the 100 links.

    2) I continue building links adding more diverse keywords, say 25 more with main anchor text for (125 links total) and 50 more secondary links(70 total, not main keyword)

    3) There is a tipping point where the secondary links cause the website to lose rankings / authority given by the main keywords , ie they dilute the main keywords...causing google confusion maybe??