1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Anchor Text for Blog Home Page?

Discussion in 'White Hat SEO' started by Quattroporte, Aug 1, 2013.

  1. Quattroporte

    Quattroporte Regular Member

    Joined:
    Nov 18, 2012
    Messages:
    469
    Likes Received:
    170
    I'm building a large blog that has many different games in the gaming niche. I understand that if I'm to build Web 2.0s, I need to build them both for the home page and individual posts/pages within the site. I know for the posts, my 2.0s can have anchor text focusing on the keyword I want to rank for, but for the home page, do I need any anchor text? Should I just make a naked link in my articles to my home page?
     
  2. Quattroporte

    Quattroporte Regular Member

    Joined:
    Nov 18, 2012
    Messages:
    469
    Likes Received:
    170
    Shameless self bump. Any help would be appreciated. :)
     
  3. john1444

    john1444 Elite Member

    Joined:
    Mar 27, 2012
    Messages:
    2,559
    Likes Received:
    755
    Gender:
    Male
    Occupation:
    Marketer
    Location:
    Miami, FL
    Home Page:
    The home page should consist of the general/broad game keywords.

    No amount of traffic can be a waste.
     
    • Thanks Thanks x 1
  4. gregevskye

    gregevskye BANNED BANNED Jr. VIP Premium Member

    Joined:
    Jul 15, 2013
    Messages:
    309
    Likes Received:
    36
    Home page should be consist on main keywords that are related to gaming and landing pages keywords should be related according to different posts.
     
    • Thanks Thanks x 2
  5. SEO_Alchemy

    SEO_Alchemy Senior Member

    Joined:
    Sep 8, 2012
    Messages:
    1,134
    Likes Received:
    1,213
    Location:
    USA
    If you're setting up a site you'll be ranking inner pages for long tails (and you absolutely should do this), then set up your homepage to be titled and optimized for a well researched traffic providing keyword, which may even seem a bit out of reach to begin with. It should relate to your entire site, and have a nice marketable ring to it so people can identify your brand easily. "Coda World | Online Gaming" something along those lines. That's a broad example, you'll probably not be ranking for "online gaming" anytime soon, but that's the general idea. As your site grows, and individual pages start to rank for their long tails and your backlink profile expands, then ranking the site title which maybe at first was too competitive of a term chosen, becomes a much more feasible task. So continuously build links to it, and your inner pages, and eventually down the line that nice bit of traffic for the big general term is yours also. Best of luck.
     
    • Thanks Thanks x 1
  6. Quattroporte

    Quattroporte Regular Member

    Joined:
    Nov 18, 2012
    Messages:
    469
    Likes Received:
    170
    Right now my home page is just my most recent posts. Should I turn it into a static home page with a nice long article (think 1500+ words)? The thing is, I'm not sure if I want to actually rank for hugely popular keywords (as the content I'm offering is fake, to avoid DMCA takedowns).

    So I'm trying to figure this out...say I have a keyword "Call of Duty 4 Hacks". And a page:
    http://hacksite.com/call-of-duty-4-hacks/
    I build 3-4 Web 2.0s with the anchor text in the keyword, that point to that page. Do I also build web 2.0s with the same anchor text that point to the home page as well? So, if I have 40 pages, and 40 Web 2.0s, 1 per page, I could do 40 More web 2.0s, with the same anchor text, except they point to the home page?

    I apologize, that's a lot of numbers, I hope it makes sense. I'm a newb to SEO, so if my gameplay is WAY off here, please let me know. :)
     
  7. SEO_Alchemy

    SEO_Alchemy Senior Member

    Joined:
    Sep 8, 2012
    Messages:
    1,134
    Likes Received:
    1,213
    Location:
    USA
    No, that's fine. If you don't want too many prying eyes, then just work on your inner pages for the long tails, but hitting the homepage with some links is always a good idea. That just helps the entire site rank better for everything, and the link juice gets passed along your internal links. You do not need to be overly mechanical about this. Link naturally. that's what will keep your site safe from penalties. You're talking about setting up a bunch of web 2.0's.... great.

    Drop links to your inner pages for the keyword you want to rank and some general niche related anchor also. Some "read this article" style links to go along with it. In the same post/property, drop a link to your homepage. It can be the same term, or mix it up and throw in a few more general terms. You'll drive yourself nuts trying to keep up with proportions of targeted anchors, to general niche anchors, to generic anchors... Just remember to drop links to your inner pages, and homepage as you go along.

    Have a set of about 20 anchors you're going to use. Drop the full url when you can also. When those keywords start to rise on your rank trackers for the pages you are looking to rank, then you can get more aggressive and pinpoint the exact keyword that page is ranking nicely for and start dropping just targeted anchored links to boost that keyword... by that point you've already got a solid nice diverse anchor base, a good mix of links, naked url links etc.

    Just remeber to make your link building look as organic as possible. If you have set proportions, ratios of this to that, X ammount per day, etc. you're probably doing it all wrong. Build manually, use submitters, mix up your anchors, target many different platforms and you'll have success.
     
    • Thanks Thanks x 1
  8. Quattroporte

    Quattroporte Regular Member

    Joined:
    Nov 18, 2012
    Messages:
    469
    Likes Received:
    170
    Thanks again, taking the time to type out these extensive responses for a newb like me is really nice of you. I actually have, to be honest, no idea what you're talking about when you say proportions, ratios, etc. I just think to myself, "I need to make these 2.0s look like someone made them, not like I'm trying to rank for a keyword." And I write it myself.

    My "structure" for my 2.0s goes something like one post with my article focusing on the keyword with the keyword as the anchor text. One post of an about me, and a third post about something random with either a link to an authority site (Wiki, Authority site in my niche, etc.) OR linking to another blog in the same platform (maybe this gives the effect I'm "connecting with the community" thus giving me more credibility for being natural).

    This was my plan for my INNER pages, as most the game back keywords I rank for, have no competition (maybe an EMD with 0-1 backlinks), so I figured throwing a couple quality 2.0s at the inner page with my structure should give me enough juice to stay at the top.

    But, like you said, more QUALITY links pointing to my home page will make my inner pages rank easier on their own, without the need to build links to them. How to link to a dynamic blog home page (what anchor text do I use, how often should I use naked links) is where I was stuck!
     
  9. SEO_Alchemy

    SEO_Alchemy Senior Member

    Joined:
    Sep 8, 2012
    Messages:
    1,134
    Likes Received:
    1,213
    Location:
    USA
    Just build links man :)

    Anchors for the homepage? All the anchors you've used pointing at your posts can be used. They all apply to your niche right? Plus that will give you more traction for the inner pages. Google sees links with "best game 2013 hack" as anchors pointing to both the homepage and to an article on the site about that term... bingo this site has relevance to that term. Same goes for all the other terms.

    There's no harm in having:

    online game hacks
    free game downlaods
    fifa 2013 online hack
    find best game reviews

    etc etc etc all pointing to your homepage, especially if these are also articles/pages on your site itself. The same principle of authority for all these terms applies. Linking your homepage with these terms will only help with the rankings of the inner pages you are looking to push.
     
    • Thanks Thanks x 1
  10. Quattroporte

    Quattroporte Regular Member

    Joined:
    Nov 18, 2012
    Messages:
    469
    Likes Received:
    170
    Sorry, I probably wouldn't so hesitant on link building if I wasn't writing everything on the site on my own. I don't have the money to buy articles, so all the links, as well as my site, have to be written by me for now! You've explained perfectly what I need to do.

    I think I have just one last question...regarding the 2.0s, do you use one account per 2.0? As in, you don't have 5 Wordpress blogs all under the same account targeting the same keyword, or even the same site. Wouldn't this make the blogs look unnatural? My thought process was to create a new account for every blog, each under a different IP, as this would make it look like the links are coming from different places. Thanks again. :)
     
  11. SEO_Alchemy

    SEO_Alchemy Senior Member

    Joined:
    Sep 8, 2012
    Messages:
    1,134
    Likes Received:
    1,213
    Location:
    USA
    Definitely different accounts if you're doing multiple blogs/properties on each platform! IP is not such a concern, but if you wanted to play it safe you could certainly switch ip via online services or a VPN such as HMA for every account you set up. Wordpress.com is great, but try to diversify those sites also. Plenty of lists here on BHW of good quality Web 2.0's on which to build your backlinking empire :)

    You're well on the right track mate.
     
    • Thanks Thanks x 1