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Anchor text - exact keyword or not?

Discussion in 'Black Hat SEO' started by davids355, Nov 6, 2011.

  1. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    If you are targeting a particular keyword/phrase, do you vary the anchor text or do you stick to the exact keyword?

    I am targeting a single word phrase, and After analising my competitors links, I see that hardly any of them really have the keyword alone in the anchor of any of their backlinks - I was thinking how are they out-ranking me, but I noticed that they all have loads of backlinks with loads of varying phrases all containing the keyword, like:

    how to use keyword
    all about keyword
    the guide to using keyword for so-and so

    Should I be varying my anchor text based on this?
     
  2. Dj Co2

    Dj Co2 Elite Member

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    Yep.. It makes your website look natural in Google's eyes and natural=good rankings
     
  3. meatro

    meatro BANNED BANNED

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    Using the exact keyword, like Co2 said is not natural if it's every single time. I always explain it like this: Imagine you have a phrase, let's say "red bikes with white tires" and you tell that phrase to 100 people and ask them to write it on a piece of paper in an hour.

    Most will say "red bikes with white tires," some will say "white tires on a red bike," some will be misspelled, some will be blank (because a lot of people couldn't post a link in WYSIWYG if you paid them to); they're just going to vary.

    Easy solution:
    Code:
    <a href="site.com/" title="{keyword|keywords|key word}>{keyword|keywords|{keywrd|key word|keyword|kyword|keyword's}|click here|site.com}</a>
    
    Everything about your campaign should be unique. Including everything about your back links. :)
     
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  4. the_demon

    the_demon Jr. Executive VIP

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    You want a good chunk of exact anchor text but, don't be shy when it comes to varying the anchor text. @Meatro was dead on with his advice.
     
  5. SuperBlackHat

    SuperBlackHat Power Member

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    good advice fellas
     
  6. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Thanks for the advise guys, it definitely makes sense, but have never really thought about it until now. Heres comes variation:)
     
  7. Abstroose

    Abstroose Elite Member

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  8. Autumn

    Autumn Elite Member

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    This is pretty much the same formula I use. I generally set my software to 50% exact keyword and 50% random niche keyword, and then a certain unspecified proportion of backlinks also naturally end up having image anchors, or 'www', 'link', 'domain.com' etc. as the anchor text just because of the cms they're on.
     
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  9. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Thanks Troose, that sounds good. I am going to take a look at the link as well.

    It did surprise me though, letterally none of the 8 sites in front of mine use the exact keyword as anchor - it's like 5000 local exacts per month. Does that mean no one is actively competing for the keyword?
     
  10. resistosai111

    resistosai111 Power Member

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    dont use one anchor text always used long tail keyword
     
  11. sprice

    sprice Regular Member

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    Do both. Do most of your linking using your one keyword but also vary the anchor text from time to time.
     
  12. flx89

    flx89 Senior Member

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    always vary everything on seo, because that makes it look natural.

    Try to vary backlinks, anchor texts, everything. This is the only way you'll rank high.

    You can search to see your competitors keywords with semrush.com

    For my niche, most of my competitors are using and ranking for at least 300 different keywords