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Anchor text distribution

Discussion in 'Black Hat SEO' started by rambolife, Aug 9, 2017.

  1. rambolife

    rambolife Regular Member

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    I'm testing a recovery for a website which is clearly over-optimized with main kw backlinks (including many high authority sitewides). Some questions and thoughts:

    - Do you count the total anchor text distribution on a domain level basis, (i.e sitewide = 1) or on a page basis? not a lot of research about this out there.

    - In determining our distribution we do not have a lot of generic anchors. Would you continue and create more backlinks from new domains OR adding/changing to existing backlinks (which is typically a no no but possible in our case).

    How would you proceed with diluting anchor text distribution if you had a huge pbn in place already. Would you only use new services and different submissions?

    These should somehow be thousands of links which aren't spammy yet powerful. Would you consider generic sitewides if the case is page basis?


    Thanks guys
     
  2. Nargil

    Nargil Jr. VIP Jr. VIP

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    - Domain basis

    - I would not bother with generics that much. Rather try to target brand and URL. Especially brand. It's fairly natural to have even 50 - 70% of your anchor text branded.

    I would keep PBN as it is and only slowly add new links with desired anchors. Press releases are pretty decent for this kind of task. And definitely avoid sitewide links. That's not a way to dilute stuff really.
     
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  3. rambolife

    rambolife Regular Member

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    Thanks Nargil,

    Would you proceed the same when the domain contains the keywords, like "kwmag"?
    Best to avoid sitewides right, if it's on a domain basis there will be no need for these.

    Adding press releases would only affect 1-5% of the total indexed links in my opinion, how would you continue to create 10x more links which aren't spammy?
    The niche is high competition and main keywords with volume of 50k+

    Thanks for the help!
     
  4. Nargil

    Nargil Jr. VIP Jr. VIP

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    Well, if your domain name is partial match, then I would use "kwmag.com" etc brands, just to make sure. But yes, go a bit heavier on URL anchors in that case. One of the many reasons why I hate EMD/PMD.

    I would slowly start building some shittier links for diversity. Niche relevant blog comments, forum profiles, forum posts and web 2.0s. Slowly. Best way to get out of overoptimisation is to avoid it I am afraid.
     
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  5. patlang

    patlang Regular Member

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    If you try to rank inner pages would you also keep such brand anchor ratio?

    eg URL example.com/post-name and anchor Example?
     
  6. rambolife

    rambolife Regular Member

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    Yep, it's one of the struggles. I guess I find it hard to build 'regular' half-shitty links as it's typically not what we're about, which seems risky as we need thousands of them.

    P.S. being a known domain seller, what is your thoughts on the notion that redirecting a domain influences the anchor distribution heavily (like building the links the domain already has)?
    I mean, taking a domain with great backlink profile (natural, healthy domain count, same niche) and redirecting it just for the purpose of anchor-text optimization.
     
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  7. Nargil

    Nargil Jr. VIP Jr. VIP

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    That is a very interesting idea actually. I never really did this to dilute the anchors and honestly, it has never even crossed my mind, because I am not fan of 301 redirects, but it's something that's definitely worth a shot. Good thinking there!
     
  8. rambolife

    rambolife Regular Member

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    I'ts actually a fairly known thing to do in massive dilution cases, also on a page basis.
    The issue is knowing if the redirect helped because of anchor diversity or sheer linkjuice. Also, not something i'm keen to do for this website.

    I guess we need to find better ways to create a lot of new links.
     
  9. Nargil

    Nargil Jr. VIP Jr. VIP

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    I've never really talked to anyone who did this to be honest. Not for dilution for sure. But as you said, it's risky for a site that's already ranking and making money. It will take months, if not a year to get out of that overoptimisation. Keep the velocity as low as possible.